UX Topic: Customers should drive design, not geeks

I’ve been really into the Fast Co.Design blog, lately. It’s got some amazing topics and visually stunning examples of design. Some posts in particular that are very exciting have been coming from John Pavlus.

He has raised some really interesting points, especially in regard to experience and user input. Specifically I’m thinking about his Skype post and the bike lock handle bars post.

In his posts he discuss the power of incorporating user (normals) feedback into the design process. While it makes perfect sense, but so many brands aren’t doing it.

If you ask any CEO if they are focused on their customer, they will say yes. But we know it’s not true—especially in regard to their digital presence.

Wake up C-Levels, users are smart. Leverage what they know to succeed. It is the future.