Survey Reveals Inadequacies in Monetizing Facebook Apps and Mobile Apps

New Findings From MediaBrix Highlight the Need for Immersive, Integrated Ads on Social and Mobile Platforms Where Consumers Do Not Prefer Standard Online Ads

According to a new survey conducted online in July 2012 by Harris Interactive on behalf of MediaBrix, only 28% of Facebook app users¹ prefer to see standard banner ads in Facebook apps and 72% prefer to see immersive and interactive ad units. Additionally, 40% of smartphone owners prefer to see standard banner ads in mobile apps and 60% prefer to see immersive and integrated ad units in mobile apps. Immersive and integrated ad units include those that offer people virtual rewards or currency and interactive video ads that occur during natural breaks in the app or game.

Read the full press release here and see all the great coverage in Adweek, Inside Mobile Apps, VentureBeat, and more here!