MediaBrix Benchmark Report First to Reveal Social and Mobile Gaming Advertising Dramatically Outperforms Standard Online Display and Video Advertising
Report Includes Data From World’s Largest Brands and Top Game Developers; Unveils Social and Mobile Gaming Advertising Performance Benchmarks for the First Time
MediaBrix, the leading social and mobile gaming advertising solution for brands, today unveiled the MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns — including both those on desktop and mobile — as compared to standard online and video advertising benchmarks. It includes comparison of average click-through rates (CTRs), engagement rates and video ad completion rates. It also contains social and mobile gaming advertising benefits and best practices for brand marketers.
…
