PICKING UP TWITTER IS LIKE PICKING UP THE PHONE: SAY SOMETHING MEANINGFUL OR PEOPLE WILL HANG UP [PART III]

In the previous two posts of this series we’ve shared suggestions for building a stronger presence leading into your Twitter Q&A session and best practices for promoting and conducting the session.  In this post, we will highlight three options for engaging the audience during the session:

• Make it urgent
• Follow President Obama’s lead on Twitter
• Addressing hard and controversial questions is an instant way to engage the interest of your audience

At this point in your Twitter Q&A process, the stage is set; you have established a strong Twitter foundation, decided on topic/theme, created a relevant #Tag, and promoted the event with key influencers, media, and customers – now it is time for execution. …

PICKING UP TWITTER IS LIKE PICKING UP THE PHONE: SAY SOMETHING MEANINGFUL OR PEOPLE WILL HANG UP [PART III]Read More »