Arby’s Restaurant Group, Inc. Taps Into MediaBrix to Target Their Consumers’ Favorite Social and Mobile Games, Advertising Campaign Results in Triple Digit Brand Awareness Lift

Breakthrough Moments in Gaming Contribute to Arby’s® Most Successful Limited Time Offer in Recent Memory

MediaBrix, the leading advertising and services platform for social and mobile games, today announced that a digital advertising campaign with Arby’s to promote their limited time offer (LTO) KING’S HAWAIIAN Roast Beef sandwich line concluded with record-breaking results for the QSR brand. The campaign drove a brand awareness lift of 319%, significantly exceeding market norms. …

Arby’s Restaurant Group, Inc. Taps Into MediaBrix to Target Their Consumers’ Favorite Social and Mobile Games, Advertising Campaign Results in Triple Digit Brand Awareness LiftRead More »