August 2013
Ari Brosowsky
September 17, 2013
No Comments
Mobile Marketer – August 27, 2013
Is texting going extinct?
By Tom Cotney
September 2013
Ari Brosowsky
September 17, 2013
No Comments
AdAge – September 23, 2013
News Organizations Face Tricky Trade-Off With ‘Sponsored Content’
By Michael Sebastian
FierceDeveloper – September 23, 2013
Report: App users warming up to ‘value exchange’ ads
By Shane Schick
ADOTAS – September 20, 2013
Consumers Are Uniquely Engaged With Advertising In Mobile Games
By Oscar Diele
eMarketing Association – September 18, 2013
The Pitch: In-Game Advertising
By Carla Rover
eMarketing Association – September 10, 2013
In-Game Ads: 3 Reasons to Take Another Look
By Carla Rover
BizReport – September 10, 2013
Study: Casual gamers interested in value added propositions
By Kristina Knight
Cinema Blend – September 10, 2013
Gaming Has Gone Mainstream Thanks To Mobile Gaming, According To New Report
By William Usher
PocketGamer.biz – September 10, 2013
Chart of the Week: Smartphone games headed for 80% penetration
By Keith Andrew
September 2013
Ari Brosowsky
September 17, 2013
No Comments
GamesBRIEF – September 20, 2013
Infographic: Cross-Platform Gamer Habits
By Zoya Street
The Makegood – Septemeber 19, 2013
Kenny Rosenblatt on How Arkadium Monetizes and Retains Consumers
By Staff
BizReport – September 19, 2013
Nearly half of gamers make in-game purchases, play 3+ games
By Kristina Knight
AllFacebook – September 17, 2013
INFOGRAPHIC: 63 Percent Of Cross-Platform Gamers Discovered Facebook Games Via Friends
By David Cohen
GameZebo – September 17, 2013
Arkadium reveals new study on cross-play gaming habits
By Joe Jasko
Inside Mobile Apps – September 17, 2013
Arkadium study finds in-app purchases more likely in mobile games over Facebook
By Brandy Shaul
PocketGamer.biz – September 17, 2013
Mobile gamers spend more, but play less, than those on Facebook
By Keith Andrew
MediaBrix Releases Semi-Annual Report on Social and Mobile Gaming, Unveils First-Ever Emerging Advertising and Growth Trends
Ari Brosowsky
September 17, 2013
No Comments
A New Study Conducted Among Audiences Reveals Value Exchange Ads Elicit Positive Emotions From Consumers
MediaBrix, the leading advertising and services platform for social and mobile games, today released their second MediaBrix Social and Mobile Gaming Report. MediaBrix’s comprehensive research report highlights data from the past six months of social and mobile gaming campaigns across platforms, compares figures to standard online and video benchmarks including engagement rates, clickthrough rates (CTR) and social media sharing rates. This report also compares this new data to results from the previous six months. Additionally, survey results are revealed that offer insights into the consumer perception of social and mobile gaming advertising. Notably, MediaBrix found that gaming audiences greatly appreciate and embrace value exchange ads. …
Surprising Habits of Cross-Platform Gamers Revealed in New Research by Arkadium
Ari Brosowsky
September 17, 2013
No Comments
Arkadium, creators of the largest library of casual games in the world, released data today from a recent research study they conducted on the habits of cross-platform gamers. Arkadium conducted the study after announcing that the funds from their recent Series A financing would primarily go toward building out the company’s cross-platform development capabilities. The survey gathered insightful information about U.S. mobile and Facebook gamer habits, including monetization, engagement, social activity and game discovery. …
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