Overwhelming Majority of Consumers Happy to Share Mobile Location Data With Trusted Brands

Global Study Reveals Surprising Facts About Consumer Attitudes Towards Mobile Marketing

mBlox, the leader in mobile business to person engagement, today announced new findings from a survey conducted by Millward Brown Digital in eight countries that show consumers welcome location-based engagement with companies via mobile devices. Plus, the findings reveal 59 percent of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and email. …

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