MediaBrix Delivers the First Emotional Targeting Advertising Solution to the Windows Ecosystem
Collaborates With Microsoft to Offer a Scalable Ad Monetization Platform, Providing New Revenue and Services Options for App and Game Developers
MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology to the Windows ecosystem. Through this extension, app and game developers can now engage a single ad platform monetization solution that supports all major operating systems, including Android, iOS, Windows 8.1 and Windows Phone platforms. By uniting the offerings into one platform, MediaBrix provides developers with a comprehensive ad solution for free-to-play games monetization. Fortune 500 brands also benefit as they can now target audiences across a broader landscape without having to worry about separate creative executions or their own solution for cookie-less targeting. …
