December 2013
Ari Brosowsky
December 19, 2013
No Comments
Mashable – December 19, 2013
Why 2013 Marked a New Era for Gaming
By Chelsea Stark
In-Game Brand Ads Leveraging Breakthrough Moments Generate Average eCPMs Almost 180 Times the Industry Standard for Developers
Ari Brosowsky
December 19, 2013
No Comments
Developers Using Breakthrough Moments Such as PuzzleSocial, Jackbox Games and BitterByte Say In-App Ad Revenues Are Approaching Those of In-App Purchases Due to Better User Experiences and Ads From Top Brands
New data from MediaBrix, the leading advertising and services platform for social and mobile games, reveals that Breakthrough Moments™ (BTMs) are generating average eCPMs almost 180 times higher than industry eCPM averages for developers. BTMs are natural, critical points in gaming where people are most receptive to brand messages such as when a player gets a new high-score, achieves a personal best or gets stuck on a level and is in need of help. …
