Brand Advertising Performance in Social and Mobile Games Spiked by 30% When Leveraging Emotional Targeting
MediaBrix Report Reveals Cross-Platform Social Gaming Ads Garner Performance Metrics as Much as 47X Higher Than Other Forms of Digital Advertising; Unveils Benchmarks to Help Brands and Developers Harness the Mobile and F2P Boom
MediaBrix, the leading advertising and services platform for social and mobile games, unveils the third MediaBrix Social and Mobile Gaming Report and reveals that emotional targeting — defined as a way for brand marketers to reach people, elicit positive responses and increase brand connections — increased social gaming performance by 30% on mobile and 15% on the web from 2012 to 2013. At a time when mobile is driving growth in the gaming industry, marketers are looking to reach the massive, engaged audience and game developers are looking for revenue options, this report reveils that emotional targeting outperforms other types of digital and mobile advertising, providing marketers with a digital brand marketing technique that performs and offers developers a monetization solution. …
