Marketing Pilgrim – December 27, 2011
What Performance Should You Expect from In App Ads?
By Frank Reed
Digiday – December 22, 2011
5 Ad Tech Startups to Watch in 2012
By Carla Rover
Wall Street Journal – December 19, 2011
Dumbo Is Jumbo With Tech
By Joseph De Avila
AdWeek – December 13, 2011
Survey Points to App Marketing Flaws
By Anthony Ha
Brand-e.biz – December 13, 2011
Creating mobile-native ads
By Editorial Staff
MediaPost – December 13, 2011
Most Users Reject Incentivized Downloads
By Mark Walsh
GigaOm – December 12, 2011
Survey: Users abandon apps downloaded via incentives
By Ryan Kim
MediaPost – December 5, 2011
Pontiflex’s Cohen: Twitter and Bart Are Sticking Around
By David Goetzl
GigaOm – December 2, 2011
Pontiflex takes its sign-up mobile ads international
By Ryan Kim
