King.com, the world’s leading casual social games company, today announced that T-Mobile has chosen its game, Bubble Witch Saga, for a highly targeted social games advertising campaign. Following King.com becoming the second largest social games company and surpassing three billion monthly gameplays, the company is partnering with MediaBrix to effectively target T-Mobile’s key demographic in a deal that includes high-impact, in-game ads and social brand integration. MediaBrix is the only end-to-end, in-app social and mobile advertising solution with proprietary analytics measuring over 30 points of brand-focused metrics.
Read the full press release here.
