May 2014

Ari Brosowsky May 15, 2014 No Comments

Gamasutra – May 14, 2014
2014 Unity Awards open for submissions
By Christian Nutt

Cinema Blend – May 13, 2014
Unity Announces UNET Multiplayer Development Tools
By William Usher

Gamasutra – May 12, 2014
With UNET, Unity aims to make online multiplayer easier for devs
By Alex Wawro

Gamasutra – May 9, 2014
Unity CEO reflects on the company’s move to embrace mobile
By Alex Wawro

VentureBeat – May 9, 2014
CEO David Helgason on why Unity has expanded into mobile game-dev services
By Dean Takahashi

March 2014

Ari Brosowsky April 15, 2014 No Comments

CNET – March 28, 2014
Unity CEO David Helgason foretells the future of gaming
By Eddie Cho

Gameranx – March 19, 2014
Unity 5 Engine’s First Screens Reveal Stunning Detail
By Stephan Daly

ZDNet – March 19, 2014
Mozilla and Unity team up for exporting games to WebGL
By Chris Duckett

Ars Technica – March 18, 2014
Unity game engine heading to the browser without plug-ins
By Peter Bright

Bloomberg BusinessWeek – March 18, 2014
Google Glass Leads Video-Game Makers to Test Wearables
By Cliff Edwards

CNET – March 18, 2014
Unity’s new weapon for devs: Porting games to Firefox
By Seth Rosenblatt

Engadget – March 18, 2014
Unity 5 game engine brings advanced lighting, physics and audio effects to mobile, PC and now the web
By Terrence O’Brien

Forbes – March 18, 2014
Cross-Platform Gaming Suite Unity 5 Announced At GDC
By Ewan Spence

Gamasutra – March 18, 2014
Unity 5.0 announced, with direct-to-web, plugin-free publishing
By Christian Nutt

PC Gamer – March 18, 2014
Unity 5 unveiled at GDC 2014
By Ian Birnbaum

PC World – March 18, 2014
Mozilla and Unity collaborate to give Web gaming a boost
By Mikael Ricknäs

TechCrunch – March 18, 2014
Unity 5 Announced With Better Lighting, Better Audio, And “Early” Support For Plugin-Free Browser Games
By Greg Kumparak

TechCrunch – March 18, 2014
Unity Partners With Mozilla To Port Its Popular Game Engine To The Web
By Frederic Lardinois

The Next Web – March 18, 2014
Mozilla and Unity bring games to the Web without plugins, achieve near-native speeds with WebGL and asm.js
By Emil Protalinski

VentureBeat – March 18, 2014
Mozilla and Unity partner to make the browser one of Unity’s many available platforms,
By Kia Kokalitcheva

Dow Jones – March 13, 2014
Unity Acquires Applifier to Give Everplay and GameAds to Developers
By Lizette Chapman

Forbes – March 13, 2014
Unity Brings Easier Social Sharing And Video Ads To Developers With Purchase Of Applifier
By Ewan Spence

Fortune – March 13, 2014
Deals of the day
By Dan Primack

Gamasutra – March 13, 2014
Unity acquires Applifier, to integrate its services into engine
By Christian Nutt

Re/code – March 13, 2014
Unity Acquires Applifier, Maker of Mobile Game Sharing Tool Everyplay
By Eric Johnson

TechCrunch – March 13, 2014
Unity Acquires Applifier To Bring Shareable Instant Replays To More Games
By Greg Kumparak

VentureBeat – March 13, 2014
Unity acquires Applifier as mobile game replays take off
By Dean Takahashi

April 2014

Ari Brosowsky April 15, 2014 No Comments

IAB – April 22, 2014
The Future of Mobile Game Advertising
By Kym Nelson

Yahoo! Small Business – April 29, 2014
New Report Findings: 5 Crucial Takeaways for Mobile Video Marketers
By Hannah Brenzel

The Makegood – April 11, 2014
MediaBrix Reports Cross-platform Social Gaming Ads Garner Higher Performance
By Staff

App Developer Magazine – April 11, 2014
MediaBrix Now Natively Supports Intel’s Architecture Including Free-To-Play Games
By Richard Harris

ADOTAS – April 2, 2014
Today’s Burning Question: Reaction To The MRC’s Ad Viewability Decision
By Mike Daly

April 2014

Ari Brosowsky April 10, 2014 No Comments

Washington Post – April 17, 2014
Ready to connect home while abroad? Don’t count on finding WiFi
By Christopher Elliot

Help Net Security – April 7, 2014
Public WiFi users regularly access sensitive info
By Staff

RetailingToday – April 4, 2014
A big week for data security
By Mike Troy

Fast Company – April 3, 2014
Despite Knowing Risks, People Are Banking and Filing Taxes Over Public Wi-Fi Networks
By Alice Truong

Security Magazine – April 1, 2014
Testing Wireless Security Awareness at RSA
By Diane Ritchey

New Study Finds 39% of Public WiFi Users in the U.S. Have Accessed Sensitive Information When Using Free Public WiFi

Ari Brosowsky April 3, 2014 No Comments

Top Concerns for U.S. Adults Using Free Public WiFi Include Identity Theft, Compromised Accounts, and Fraudulent Tax Filings

PRIVATE WiFi today revealed the results of a study that demonstrates that a considerable portion of U.S. adults who’ve ever used free public WiFi say they have accessed sensitive information while using it. According to the survey, 66% of U.S. adults have used public WiFi and 39% of those who have said they have accessed or transmitted sensitive information while using it. This survey was conducted online within the United States by Harris Poll on behalf of PRIVATE WiFi in March among 2,037 adults ages 18 and older. …

New Study Finds 39% of Public WiFi Users in the U.S. Have Accessed Sensitive Information When Using Free Public WiFiRead More »

Brand Advertising Performance in Social and Mobile Games Spiked by 30% When Leveraging Emotional Targeting

Ari Brosowsky March 27, 2014 No Comments

MediaBrix Report Reveals Cross-Platform Social Gaming Ads Garner Performance Metrics as Much as 47X Higher Than Other Forms of Digital Advertising; Unveils Benchmarks to Help Brands and Developers Harness the Mobile and F2P Boom

MediaBrix, the leading advertising and services platform for social and mobile games, unveils the third MediaBrix Social and Mobile Gaming Report and reveals that emotional targeting — defined as a way for brand marketers to reach people, elicit positive responses and increase brand connections — increased social gaming performance by 30% on mobile and 15% on the web from 2012 to 2013. At a time when mobile is driving growth in the gaming industry, marketers are looking to reach the massive, engaged audience and game developers are looking for revenue options, this report reveils that emotional targeting outperforms other types of digital and mobile advertising, providing marketers with a digital brand marketing technique that performs and offers developers a monetization solution. …

Brand Advertising Performance in Social and Mobile Games Spiked by 30% When Leveraging Emotional TargetingRead More »

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