New Executives Join MediaBrix to Expand Growth of Mobile Initiatives

Ari Brosowsky March 6, 2013 No Comments

The Company Welcomes Michael Vos, Vice President of West Coast Sales, and Ric Neil, Executive Director of Mobile

MediaBrix, the industry’s leading advertising platform for social and mobile games, today announced the addition of new executives to the senior management team, delivering industry-leading insights and expertise for the continuing rapid growth of MediaBrix. Michael Vos joins as Vice President of West Coast Sales and Ric Neil joins as Executive Director of Mobile. …

New Executives Join MediaBrix to Expand Growth of Mobile InitiativesRead More »

Unity Serious Games Gain Momentum With Award-Winning Applications, Industry Recognition and Military Certification

Ari Brosowsky March 5, 2013 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced that Unity in serious games and virtual environments, from the military to education to medical, continues to grow in number and depth of applications and range of customers. Serious games projects made with Unity also swept the majority of the category awards at the recent Serious Games Showcase and Challenge at the I/ITSEC conference. Unity has also been reissued certifications by both the US Army and US Air Force. …

Unity Serious Games Gain Momentum With Award-Winning Applications, Industry Recognition and Military CertificationRead More »

MARCH 2013

Ari Brosowsky March 5, 2013 No Comments

MediaPost – March 14, 2013
Be The Brand ‘Hero’ Of Social, Mobile Games
By Ari Brandt

BrandChannel – March 11, 2013
For Honda and Other Mobile Advertisers, It’s Game On
By Sheila Shayon

ClickZ – March 4, 2013
Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates
By James Dohnert

Marketing Charts – March 1, 2013
Social and Mobile Gaming Video Ads Seen Outperforming Other Digital Ad Types
By Staff

Marketing Land – March 1, 2013
Marketing Biz: IAB Rising Stars, In-Game Advertising & Rabbit
By AJ Kohn

Mobile Marketing Magazine – March 1, 2013
Social and Gaming Ads Work Best, says MediaBrix
By Kirsty Styles

The NextMob – March 1, 2013
Social and Gaming Ads Work Best, says MediaBrix
By Paul Joseph

MediaBrix Benchmark Report First to Reveal Social and Mobile Gaming Advertising Dramatically Outperforms Standard Online Display and Video Advertising

Ari Brosowsky February 28, 2013 No Comments

Report Includes Data From World’s Largest Brands and Top Game Developers; Unveils Social and Mobile Gaming Advertising Performance Benchmarks for the First Time

MediaBrix, the leading social and mobile gaming advertising solution for brands, today unveiled the MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns — including both those on desktop and mobile — as compared to standard online and video advertising benchmarks. It includes comparison of average click-through rates (CTRs), engagement rates and video ad completion rates. It also contains social and mobile gaming advertising benefits and best practices for brand marketers.

…

MediaBrix Benchmark Report First to Reveal Social and Mobile Gaming Advertising Dramatically Outperforms Standard Online Display and Video AdvertisingRead More »

mBlox Names Jonas Lindeborg Chief Technology Officer

Ari Brosowsky February 25, 2013 No Comments

Strengthens Focus on Delivery of Next Generation Mobile Engagement Technologies

mBlox, the leader in global mobile business to consumer engagement, today announced the appointment of Jonas Lindeborg to the newly created position of Chief Technology Officer. Jonas joined mBlox in 2010 as part of the acquisition of Mashmobile, and has been integral to the delivery of the new mBlox Engage platform. The new CTO role will focus on ensuring that mBlox delivers the most effective solutions for customer engagement and provides brands and enterprises the ability to gain better ROI from their mobile initiatives. …

mBlox Names Jonas Lindeborg Chief Technology OfficerRead More »

February 2013

Ari Brosowsky February 11, 2013 No Comments

BizReport – February 28, 2013
Report: Game ads outperforming standard units
By Kristina Knight

Cinema Blend – February 28, 2013
Social, Mobile Game Ads Have More Click-Throughs Than Normal Ads
By William Usher

Marketing Forecast – February 28, 2013
Social and Mobile Gaming Ads on the Rise
By Kathy Crosett

Marketing Profs – February 28, 2013
Social and Mobile Gaming Ads Outperform Standard Online Formats
By Lenna Garibian

Mobile Marketer – February 11, 2013
Honda leverages mobile social game SongPop for integrated effort to drive awareness
By Chantal Tode

AllFacebook – February 8, 2013
2013 Honda Civic Social Gaming Campaign Driven By MediaBrix, SongPop, Facebook
By David Cohen

MediaPost – February 8, 2013
Honda Tunes In Grammys With Social Gaming Program
By Karl Greenberg

Mobile Marketing Magazine – February 8, 2013
Mediabrix Powers Honda Social Gaming Campaign
By David Murphy

February 2013

Ari Brosowsky February 7, 2013 No Comments

Mobile World — February 7, 2013
Oracle Gives Insight On New Approaches To Succeed In Customer Experience
By Staff

Marketing Charts — February 7, 2013
3 in 4 US Senior Execs Strongly Believe Customer Experience Impacts Loyalty
By Staff

1to1 Magazine — February 7, 2013
Integrating Customer Experience with Company Culture
By Anna Papachristos

CRM Search — February 6, 2013
Customer Experience Research Results and Actionable Take-Aways
By Chuck Schaeffer

CRM Buyer — February 6, 2013
Re-thinking the Service Paradigm
By Dennis Pombrient

CMS Wire — February 4, 2013
Oracle – Ignore Customer Experience at Your Own Risk
By Dan Berthiaume

CRM Search — February 4, 2013
A Review of the CX Business Case, Benefits, Risks, Lessons & How to Get Started
By Chuck Schaeffer

Enterprise Irregulars — February 4, 2013
Customer Experience Redux
By Dennis Pombrient

InformationWeek — February 4, 2013
5 Steps To Superior Customer Experience
By Doug Henschen

MyCustomer.com — February 4, 2013
Oracle Study Reveals Gap Between CX Strategy And Customer Expectations
By Natalie Brandweiner

TMCnet — February 4, 2013
Oracle Study Finds Disconnect Between Company Executives and the Customer Experience
By Tracey Schelmetic

Search CRM — February 1, 2013
From Disney To Dishwashers: Digital CRM To Change Customer Experience
By Ashley Smith

February 2013

Ari Brosowsky February 5, 2013 No Comments

Game Insider – February 6, 2013
Unity Working with BlackBerry to Create Deployment Add-on for BlackBerry 10
By Derrick Smith

Polygon – February 6, 2013
Unity Engine coming to BlackBerry 10 smartphones, BlackBerry PlayBook
By Jenna Pitcher

VG24/7 – February 6, 2013
Unity commits to BlackBerry 10 support
By Brenna Hiller

Gamasutra – 2/5/13
Unity support on to the way for BlackBerry 10
By Mike Rose

Network World – 2/5/13
Unity support on to the way for BlackBerry 10
By Mikael Ricknäs

Cinema Blend – 2/1/13
Unity’s DirectX 11 Contest Winner Is The Museum Of The Microstar
By William Usher

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