Unity Technologies and DeNA/Ngmoco Collaborating on The Drowning

Ari Brosowsky December 7, 2012 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, and DeNA Co., Ltd. announced a collaboration to boost Unity’s technology and create a game that pushes the bounds of mobile graphics capabilities. The two companies are working together to implement cutting edge mobile technology in DeNA’s upcoming first-person shooter game The Drowning.

Unity Technologies engineers worked closely with developers at DeNA’s Scattered Entertainment studio in Stockholm, Sweden for hands on technical support during the production of The Drowning to allow DeNA to leverage the technology in new ways and use those findings to benefit the nearly 1.5 million developers that constitute the worldwide Unity community.

Read the full press release here!

MEDIABRIX

Ari Brosowsky December 3, 2012 No Comments

“Within our first few months of working together, the team exceeded our expectations with major coverage for MediaBrix in Forbes, VentureBeat, and AdWeek among other key publications. Since then the team has continued to impress us and drive our business goals to the next level with strong media strategy and execution. Without reservations I would highly recommend the Point-Bl_nk Communications team.” – Ari Brandt, CEO, MediaBrix

NOVEMBER 2012

Ari Brosowsky November 27, 2012 No Comments

eMarketer – November 30, 2012
Trends for 2013: Content, Context Vie for Supremacy
By Paul Verna

Business 2 Community – November 28, 2012
Is Your Social Media Behavior Annoying?
By Vickie Pittard

Business 2 Communtiy – November 15, 2012
Is Your Brand Trust Worthy?
By Steve Olenski

MediaPost – November 15, 2012
C.A.S.T.ing The Net For Native Ads
By Laurie Sullivan

Performance Marketing Insider – November 15, 2012
Misleading Social Media Content Doesn’t Work
By Michael Levanduski

CMSWire – November 13, 2012
Advertisers Go Native, Consumers Feel Misled
By Marisa Peacock

eMarketer – November 13, 2012
Ads Disguised as Content Mislead, Annoy
By Staff

MediaBistro – November 12, 2012
Are Twitter Ads Actually Damaging Brands? [SURVEY]
By Lauren Dugan

Econsultancy – November 9, 2012
10 interesting digital marketing stats we’ve seen this week
By David Moth

MarketingProfs – November 8, 2012
Native’ Ads May Damage Brand Perceptions
By Staff

BtoB Magazine – November 7, 2012
Study: Content like ads can damage brand trust
By Sharon Crost

Digiday – November 6, 2012
Do People Hate Native Ads?
By Josh Sternberg

DMConfidential – November 6, 2012
Sponsored Advertising on Twitter and Facebook May Damage Brand Perception
By Staff

BizReport – November 6, 2012
MediaBrix: Identify ads as ads, not content
By Kristina Knight

Adweek – November 5, 2012
Do Native Ads Work?
By Lucia Moses

Forbes – November 5, 2012
Uh-Oh–Survey Says Most People Find Facebook And Twitter Ads Misleading
By Robert Hof

Media VOX – November 5, 2012
Consumers Feel “Misled” By Promoted Tweets, FB Sponsored Ads, Sponsored Video
By Staff

August 2012

Ari Brosowsky November 20, 2012 No Comments

MediaPost – August 28, 2012
Ad Preferences Of Social And Mobile Users
By Jack Loechner

Performance Marketing Insider – August 19, 2012
Bad News for Banner Advertising
By Michael Levanduski

BizReport – August 17, 2012
Report: Standard ads turning of socnet users
By Kristina Knight

MarketingProfs – August 17, 2012
Facebook and Mobile App Users Prefer Interactive Ads
By Staff

Marketing Pilgrim – August 16, 2012
Survey Says Old School Ads Won’t Cut it on Facebook and Mobile
By Cynthia Boris

Mobile Marketing Magazine – August 16, 2012
Mobile Users Like Their Ads Immersive, says Mediabrix
By Ed Owen

All Facebook – August 15, 2012
Study: Facebook App Users Aren’t Anti-Advertising, But Banner Ads Won’t Cut It
By David Cohen

MediaPost – August 15, 2012
App Users Say, Give Us Better, More Interactive Ads
By Steve Smith

The Makegood – August 15, 2012
MediaBrix’s Ari Brandt on the Need for Interactivity and Integration in Social Media Ads
By Katie Bronnenkant

VentureBeat – August 15, 2012
In-app ads: How to get 20% engagement and 2000% higher click-through
By John Koetsier

Inside Mobile Apps – August 15, 2012
MediaBrix: Facebook and Mobile users prefer integrated, interactive ads
Emanuel Maiberg

Adweek – August 15, 2012
Mobile, Facebook App Users Prefer Ad-Supported Versus Paid
By Tim Peterson

Unity 4.0 Launches

Ari Brosowsky November 16, 2012 No Comments

The first in a series of updates for Unity 4, this version includes significant additions such as DirectX 11 support and Mecanim animation tools. In addition users will have access to a Linux deployment preview and the Adobe® Flash® Player deployment add-on.

“Unity 4 will see the addition of an incredible number of new, highly advanced, features and continuous improvement across the tech to be released in smaller, faster increments than Unity has seen in the past,” said David Helgason, CEO, Unity Technologies. “It’s an exciting time for Unity and the 4.0 release marks the beginning of a great new era for our technology.”

Read the full press release here!

MediaBrix Bolsters Regional U.S. Sales Teams

Ari Brosowsky November 15, 2012 No Comments

The Company Adds Sales Executives in Top Advertising Markets: New York, Chicago, Los Angeles and San Francisco

MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced the addition of strategic executives to its regional sales teams. Seth Bacharach joins MediaBrix as the senior director of East Coast sales; Allison Allen joins the company as the director of Midwest sales; Kristen Dietrich joins the company as the director of Pacific Northwest sales; Bryan Ware joins the company as a West Coast account executive.

Read the full press release here.

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