Survey Reveals That Digital, Social and Mobile Advertising Appearing as Content Can Be Damaging to Brand Trust

New Research From MediaBrix Finds Majority of Adults Perceive They Have Experienced Misleading Digital Advertising in the Past Year

This survey revealed that the majority of online adults who have seen advertising appearing as content1 in the past 12 months say that the ads negatively impacted or had no impact on their perception of the brand being advertised. When asked about and shown these specific ad types:

  • 62 percent of those who had seen them in the past 12 months said Twitter promoted tweets negatively impacted or had no impact on their perception of the brand being advertised
  • 72 percent of those who had seen them in the past 12 months said Facebook sponsored stories negatively impacted or had no impact on their perception of the brand being advertised
  • 85 percent of those who had seen them in the past 12 months said sponsored video ads that appear to be content negatively impacted or had no impact on their perception of the brand being advertised

Read the full press release here and see all of our great coverage in Adweek, Forbes, MediaPost, and more here.

November 2012

Game Informer – November Issue
Bringing Advanced Game Technology To The Masses
Jim Reilly and Matt Helgeson

Kotaku – November 16, 2012
The Unity Platform Gets Even More Impressive With Version 4.0
By Mike Fahey

Engadget – November 15, 2012
Unity 4.0 now on sale with DirectX 11 support, Linux publishing preview, new animation tools and more
By Alexis Santos

Gameranx – November 15, 2012
Unity 4 Launches, Get All the Details Here
By Julie Horup

Cineam Blend – November 14, 2012
Unity 4.0 Officially Available For Download, Purchase
By Willaim Usher

Gamasutra – November 14, 2012
Unity 4 is here
By Frank Cifaldi

Linux User & Developer – November 14, 2012
Unity 4 released, supports Linux
By Rob Zwetsloot

Polygon – November 14, 2012
Unity 4.0 available for download today with DX 11 support and Linux preview
By Dave Tach

VG24/7 – November 14, 2012 
Unity 4.0 launches with Linux preview, Flash Player
By Brenna Hiller

G4TV – November 8, 2012
Unity’s Butterfly Effect Animated Short
By Staff

Cinema Blend – November 7,2012
Unity Butterfly Effect Video Shows How Games Can Look Like CGI
By William Usher

Cinema Blend – November 5, 2012
Unity 4.0 Public Beta Available For Download Right Now
By William Usher

VentureBeat – November 2, 2012
Game developers, start your Unity 3D engines (interview)
By Dean Takahashi

Picking up Twitter Is like Picking up the Phone: Say Something Meaningful or People Will Hang Up

You wouldn’t call a customer and then not talk once they picked up the phone, right? Think about Twitter in the same way. Once you decide to pick up your Twitter handle and begin dialing, be sure you have something to say. Or better yet, leave it to other people to ask you questions on topics that will benefit your business.

If you are looking for ideas, Twitter Q&A’s are a wonderful catalyst for organizations to build their presence and engage in conversations.

Best of all, they are cheaper than a phone call (free) and they are easy to organize. All you need is a great topic and some preparation.

Following is the first part of a four part series on how to implement a successful Q&A on Twitter from start to finish.

The series includes:

  • Suggestions for building a stronger presence leading into the Q&A session
  • Best practices for promoting and conducting the session
  • Options for engaging the audience during the session
  • Ways to keep the conversation going after the session

So what do you need to begin building a stronger presence?

MediaBrix Expands Executive Management to Support Triple-Digit Growth

The Company Adds Senior Vice President of Business Operations, Executive Director of Mobile and Vice President of East Coast Sales

MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced the addition of strategic executives to its senior management team and an internal promotion within its sales department.Stephen Krikelis joins MediaBrix as Senior Vice President of Business Operations and Nitin Chitkarajoins the company as Executive Director of Mobile. Magali Merat has been promoted to Vice President of East Coast Sales after serving as a founding member of the sales team.

Read the full press release here.

October 2012

Nonprofit Technology News – October 29, 2012
Non-Profits Using Mobile Signup Ads to Benefit and Mobilize Local Communities
By Staff

Marketing for Non-profits – October 24, 2012
Want to Grow Your Email List for FREE? Enter AdLead the Way Today!
By Jocelyn Harmon

NY Observer – October 24, 2012
Startup News: Bloomberg Wiring Up NYC and Canadians Make Sweet Love To Songza
By Myles Tanzer

ADOTAS – October 23, 2012
Non-Profits Using Mobile Signup Ads To Benefit And Mobilize Local Communities
By Mike Daly

Small Business Trends – October 17, 2012
SMBs Eyeing Mobile, Content Marketing For Future
By Lisa Barone

Marketing Forecast – October 16, 2012
SMBs To Increase Mobile Sign-up Campaigns
By Kathy Crosett

MediaPost – October 2, 2012
The world’s gone mobile; it’s time advertisers followed
By Zephrin Lasker

Unity Technologies and IGT Form Multi-year Strategic Partnership

Unity, a development platform most widely used in video games, is known for its efficient design, enabling wild creativity while keeping development cycles and costs down. In-editor play testing allows for lightning fast iteration and the excellent art pipeline allows art assets to be saved from any popular art tool (Photoshop, Maya, Modo, etc.) and affect change to every instance of that asset across the project automatically.

Read the full press release here!

Lexus Chooses MediaBrix for an Industry First Cross-Platform, Immersive Social and Mobile Advertising Campaign to Introduce the 2013 Lexus ES

MediaBrix Was Selected by Lexus to Launch the First Automotive Branded Advertising Integration Within Zynga’s Popular Mobile Social Game Draw Something

MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced that it has been selected by Lexus for an immersive social and mobile advertising campaign to launch the 2013 Lexus ES and first-ever ES hybrid. The cross-platform mobile and social campaign will harness the power of immersive and interactive advertising as a way to appeal to the Lexus ES core demographic, drivers with a younger mindset aged 45 and under.

Read the full press release here and see coverage in Adweek and Luxury Daily here.

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