Unity Technologies Enters Extensive Agreement With Nintendo to Support Wii U

Ari Brosowsky September 19, 2012 No Comments

Unity Technologies announced that it has entered into a worldwide license agreement with Nintendo to provide a version of Unity which supports deployment to the Wii U(TM) to Nintendo and third-party developers as well as Unity’s 1.2 million registered developers.

“The rapid growth of incredible games coming from the experienced and talented developers in our community makes Unity the new development platform of choice for AAA console developers,” said David Helgason, CEO, Unity Technologies. “Nintendo’s unfettered access to Unity will produce a wealth of insanely good games from knowledgeable Nintendo developers and the Wii U deployment add-on will create an amazing opportunity for our massive community of developers to showcase their incredible creativity on one of the most anticipated and innovative gaming platforms to date.”

Read the full press release here and see the coverage placed in Engadget, The Verge, IGN, Cinema Blend and more here!

September 2012

Ari Brosowsky September 19, 2012 No Comments

Cinema Blend – September 21, 2012
Interview: Why The Unity Engine Is A Good Fit For Wii U
By William Usher

GamingBolt – September 21, 2012
Unity Technologies Announces Agreement with Nintendo for Wii U Support
By Ravi Sinha

Game Insider – September 21, 2012
Unity Technologies and Nintendo Sign Agreement For Wii U Development Support
By Derrick Smith

Game Trailers – September 20, 2012
Nintendo Licenses Unity Engine, Opening Wii U To Independent Games
By Dan Seitz

GamesRadar – September 20, 2012
Nintendo licenses Unity Engine for Wii U
By Connor Sheridan

Kotaku – September 20, 2012
Nintendo Will be Making Games Using the Unity Engine
By Luke Plunkett

PC World – September 20, 2012
Unity’s development platform will support Nintendo Wii U
By Mikael Ricknäs

The Escapist – September 20, 2012
Nintendo Brings Unity Engine to Wii U
By Marshall Lemon

VG24/7 – September 20, 2012
Wii U and Unity join forces to encourage developers
By Brenna Hiller

Cinema Blend – September 19, 2012
Wii U To Support Unity Engine And Unity Games
By William Usher

Cinema Blend – September 19, 2012
Wii U’s GPGPU Squashes Xbox 360, PS3; Capable Of DirectX 11 Equivalent Graphics
By William Usher

Engadget – September 19, 2012
Unity and Nintendo partner to bring Unity Engine, and its 1.2 million devs, to Wii U
By Ben Gilbert

Gameranx – September 19, 2012
Nintendo Partners with Unity to Make Game Engine for Wii U
By Jeanine Celestin-Greer

GameSpot – 9/19/12
Nintendo partners with Unity engine for Wii U
By Laura Parker

Game Informaer – September 19, 2012
Unity Teams Up With Nintendo
By Jim Reilly

IGN – September 19, 2012
Nintendo Forms Wii U Partnership for Unity Engine
By Andrew Goldfarb

Joystiq – September 19, 2012
Wii U support coming to Unity engine
By David Hinkle

The Verge – September 19, 2012
Unity development tools to support Wii U
By Griffin McElroy

Touch Arcade – September 19, 2012
Nintendo Signs On with Unity Technologies to Bring Unity Engine Support to the Wii U
By Jared Nelson

Borrell Survey Finds 72% of Small and Medium Businesses Will Increase or Keep Same Mobile Ad Spend in Next Twelve Months

Ari Brosowsky September 19, 2012 No Comments

More SMBs (26% of Survey Respondents) Prefer to Pay for Email and Social Signups, as Compared to Banners (6%) and Clicks (19%)

“Mobile advertising is growing, but hasn’t kept pace with the rapid adoption of mobile devices,” said Zephrin Lasker, CEO and co-founder, Pontiflex. “This survey shows that SMBs need real returns from mobile advertising, and CPC and CPM pricing models are just not working for them. SMBs want to use mobile ads to grow their businesses. To help them do so, the industry must innovate and try new things, and that’s what we are doing with AdLeads.”

Read the full press release here and see the coverage placed in Inside Mobile Apps, Marketing Land, MediaPost, and Street Fight here!

Unity Named Most Innovative Tech Company of the Year – Up to 2,500 Employees

Ari Brosowsky September 18, 2012 No Comments

10th Annual American Business Awards Announces Winners in New Product and Technology Categories

Notable Gold Stevie Award Winners announced last night include:

* New Telecommunications Product of the Year: ADTRAN’s Virtual Wireless LAN (vWLAN®) Solution
* Company of the Year – Computer Hardware: Apple Inc.
* New Cloud Application/Service of the Year: Carbonite Business and Business Premier
* Best Online Press Room: Cisco’s Technology News Site
* Computer Software Website of the Year: HubSpot’s Marketing Grader
* Company of the Year – Internet/New Media: IAC/InterActiveCorp
* Tech Innovation of the Year: Life Technologies’ Ion Torrent semiconductor sequencing technology
* Tech Innovator of the Year: David Marcus, President, PayPal, Inc.
* Executive of the Year – Computer Services: Steven T. Plochocki, CEO, Quality Systems, Inc.
    * Most Innovative Tech Company of the Year – Up to 2,500 Employees: Unity Technologies, Inc. 
* Fastest Growing Tech Company of the Year – Up to 2,500 Employees: YouSendIt

Read the full press release here!

T-Mobile Chooses King.com and MediaBrix for a Branded Facebook Social Game Advertising Campaign

Ari Brosowsky September 14, 2012 No Comments

King.com, the world’s leading casual social games company, today announced that T-Mobile has chosen its game, Bubble Witch Saga, for a highly targeted social games advertising campaign. Following King.com becoming the second largest social games company and surpassing three billion monthly gameplays, the company is partnering with MediaBrix to effectively target T-Mobile’s key demographic in a deal that includes high-impact, in-game ads and social brand integration. MediaBrix is the only end-to-end, in-app social and mobile advertising solution with proprietary analytics measuring over 30 points of brand-focused metrics.

Read the full press release here.

September 2012

Ari Brosowsky September 5, 2012 No Comments

Marketing Charts – September 24, 2012
SMBs to Increase Marketing Efforts on Mobile, Social Media
By Staff

Business Insider – September 20, 2012
Mobile Is The Key To Retail’s Future
By Heather Leonard

eWeek — September 20, 2012
Mobile Ad Spending Among Small Businesses Set to Rise
Nathan Eddy

Mobile Marketing Magazine – September 20, 2012
SMBs Looking For Greater ROI from Mobile Advertising
By David Murphy

Performance Marketing Insider –  September 20, 2012
Small Businesses Want Higher ROI on Mobile
By Michael Levanduski

BizReport – September 19, 2012
Survey: 72% SMBs to increase mobile spending in next year
By Kristina Knight

Inside Mobile Apps – September 19, 2012
Survey finds small and medium businesses like mobile ads, but prefer signups to clicks
By Kathleen De Vere

Marketing Land – September 19, 2012
Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year
By Greg Sterling

MediaPost – September 19, 2012
Survey: SMBs To Up Mobile Ad Spend
By Mark Walsh

Mobile Commerce Insider – September 19, 2012
72 Percent of SMBs Will Increase or Keep Same Mobile Ad Spend in Next 12 Months
By Tony Rizzo

Street Fight – September 19, 2012
Report: 72% of SMBs Plan to Increase Mobile Spend in Next 12 Months
By Steven Jacobs

Street Fight – September 18, 2012
As Obama vs. Romney Heads to Homestretch, Campaigns Get Hyperlocal
By Patrick Duprey

Entrepreneur – September 11, 2012
Mobile Advertising Platform Delivers Real Leads
By Jason Ankeny

VentureBeat – September 4, 2012
Trademob: 40 percent of mobile clicks are worthless (though things are looking up)
By Ricardo Bilton

Unite 2012: Unity Technologies Announces Support for Windows 8 and Windows Phone 8

Ari Brosowsky August 22, 2012 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced support of Microsoft’s upcoming Windows 8 and Windows Phone 8 platforms during the keynote at Unite 2012. Windows 8 and Windows Phone 8 deployment options will be provided during the Unity 4 release cycle. The Windows 8 deployment tool and Windows Phone 8 deployment add-on are among the most eagerly awaited platform additions within the Unity development community and will empower developers to push their interactive 3D content to Windows 8 powered computers and Windows 8 Phone mobile handsets.

Read the full press release here and see coverage placed in Gamasutra, The Verge, Joystiq and others here!

Unite 2012: Unity Technologies Brings Unity-Authored Games From the Union Portfolio to Intel(R) Atom(TM)-Based Platforms

Ari Brosowsky August 22, 2012 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced Unity-authored games from the expansive Union catalogue, Unity’s games syndication group, will be made available on new devices based on the latest Intel(R) Atom(TM) processors for tablets and smartphones.

Read the full press release here!

Unite 2012: Unity Technologies Unveils Asset Store: Online Services

Ari Brosowsky August 22, 2012 No Comments

Unity, provider of the Unity multi-platform game engine and development tools, today at Unite 2012 announced the debut of Asset Store: Online Services, the first one-stop marketplace solely driven to help game developers successfully publish games on the web or mobile via third-party services. Leading providers, including Playhaven, InMobi, GamesAnalytics, and Xsolla are including plugins and services for analytics, monetization, payments, CRM, advertising, and much more on the Asset Store: Online Services today.

Read the full press release here!

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