More Than 100 Million People Have Signed Up to Connect With Advertisers and Local Businesses via Pontiflex’s Mobile Ad Platform

Massive Growth Shows That Signup Ads Are Solution to Mobile Advertising Problem

Pontiflex announced today that more than 100 million people have signed up to connect with brands and small businesses they like via their mobile signup ads platform. Advertisers using mobile signup ads include leading national brands like Disney, Hasbro, Levi’s and Southwest Airlines. In addition, local businesses such as One Click Ventures, Sickweather.com, Paper Hat Press and many others are using signup ads to run local mobile campaigns. Ads run on thousands of iOS and Android apps such as Color Effects, iFishing, TuneMe, Where’s My Droid and many others. Those app developers are using signup ads to monetize their apps and make CPMs 50-100X the industry average.

Read the full press release here and see articles placed in AllThingsD and Inside Mobile Apps here!

Survey Reveals Inadequacies in Monetizing Facebook Apps and Mobile Apps

New Findings From MediaBrix Highlight the Need for Immersive, Integrated Ads on Social and Mobile Platforms Where Consumers Do Not Prefer Standard Online Ads

According to a new survey conducted online in July 2012 by Harris Interactive on behalf of MediaBrix, only 28% of Facebook app users1 prefer to see standard banner ads in Facebook apps and 72% prefer to see immersive and interactive ad units. Additionally, 40% of smartphone owners prefer to see standard banner ads in mobile apps and 60% prefer to see immersive and integrated ad units in mobile apps. Immersive and integrated ad units include those that offer people virtual rewards or currency and interactive video ads that occur during natural breaks in the app or game.

Read the full press release here and see all the great coverage in Adweek, Inside Mobile Apps, VentureBeat, and more here!

Pontiflex Delivers AppConnect Solution for Acquiring New Email Marketing Subscribers on Mobile Devices

Constant Contact API Integrates AdLeads With Online Marketing Tools to Offer Small Businesses Mobile Acquisition Capabilities.

“The integration between AdLeads and Constant Contact will enable thousands of marketers to get new customers through mobile advertising,” said Zephrin Lasker, co-Founder and CEO, Pontiflex. “For the first time, small businesses can quickly and affordably acquire new subscribers, fans and followers through advertising in mobile apps, and then market to them throughout the customer lifecycle via a simple and intuitive online marketing suite.”

Read the full press release here

August 2012

Forbes – August 24, 2012
Unity Set to Support Windows Phone Gaming
By Ewan Spence

Gamasutra –August 24, 2012
Madfinger’s Dead Trigger wins big at Unity Awards 2012
By Mike Rose

IGN – August 24, 2012
Unity3D Coming to Windows 8, Windows Phone 8
By Jon Fox

Cinema Blend – August 23, 2012
Unity 4 Real-Time Tech Demo Is One Of The Best Trailers Of The Year
By William Usher

Gamasutra – August 23, 2012
Inside Unity’s evolution
By Christian Nutt

Gamasutra –August 23, 2012
For Peter Molyneux, simplicity is scary
By Christian Nutt

GameSpot – August 23, 2012
‘Whole world becoming gamers,’ says Peter Molyneux
By Eddie Makuch

NowGamer – August 23, 2012
Unity 4: Stunning Video Reveals Next-Gen Engine To Rival Unreal, CryEngine
By Tom Hopkins

The Escapist – August 23, 2012
Most Popular Mobile Game Engine Heads to Windows 8 Phones
By Marshall Lemon

The Verge – August 23, 2012
Molyneux challenges developers to think differently in Unite keynote
By Dave Tach

VG24/7 – August 23, 2012
Curiosity is “simple” and “crazy”, says Molyneux
By Brenna Hiller

WebProNews – August 23, 2012
Windows 8 Phone Might Be Getting Serious About Gaming
By Zach Walton

Engadget – August 22, 2012
Windows 8 and Windows Phone 8 to play nice with Unity game engine
By Mat Smith

Gamasutra – August 22, 2012
David Helgason details most ambitious Unity engine yet
By Christian Nutt

Gamasutra – August 22, 2012
Unity adds Online Services store, promises Windows 8 support
By Tom Curtis

Joystiq – August 22, 2012
Unity 4 bringing code together on Windows 8 and Windows Phone 8 as well
By Ben Gilbert

The Verge – August 22, 2012
Windows 8 and Windows Phone 8 will support the Unity game engine
By Sam Byford

Touch Arcade – August 22, 2012
Windows Phone 8 and Windows 8 Will Be Supported by Unity
By Eli Hodapp

USA Today – August 6, 2012
Private industry, military find uses for video game software
By Mike Snider

Gamasutra – August 1, 2012
Unity releases tool bundle for serious game devs
By Eric Caoili

MS&T Magazine – August 1, 2012
Unity Pro MS&T Bundle Unveiled
By Lori Ponoroff

August 2012

GigaOM – August 31, 2012
Report: 40 percent of mobile ad clicks are fraud or accidents
By Ryan Kim

Mobile Marketing Magazine – August 31, 2012
Pontiflex Joins Forces with Constant Contact
By Nina Michael

AllThingsD – August 22, 2012
What Mobile Ad Problem? Pontiflex Says It Has It Solved.
By Peter Kafka

Inside Mobile Apps – August 22, 2012
Pontiflex now counts 100 million opt-in signups for its mobile ads
By Kathleen De Vere

Business 2 Community – August 20, 2012
5 Simple Tips For SMBs To Get New Customers From Mobile Devices
By Zephrin Lasker

MediaPost – August 20, 2012
How To Design Great-Looking, High-Performing Mobile Email
By Zephrin Lasker

Website Magazine – August 8, 2012
Mobile Acquisition Capabilities with Constant Contact & Pontiflex
By Peter A. Prestipino

Business News Daily – August 7, 2012
How to Write Great Mobile Ad Copy
By Staff

Destination CRM – August 1, 2012
Constant Contact and Pontiflex Launch New Integration
By Judith Aquino

Target Marketing – August 1, 2012
Nuts & Bolts – Case Study : Mobile Sign-ups Are Fertile Crop for THP
By Heather Fletcher

Unity Pro MS&T Bundle Unveiled

Unity Technologies, provider of the Unity multi-platform game engine and development tools, announced the Unity Pro MS&T Bundle.

Unity, an intuitive and powerful engine and toolset for interactive 3D development, has been used to create thousands of games for entertainment along with an ever-increasing number of serious games, computer based training, distributed learning, virtual worlds, data visualization, interactive multimedia instruction, virtual medical training and task management training applications. The Unity Pro MS&T Bundle was designed for the significant number of development studios outside of the entertainment sector, many of which are specifically devoted to simulation and training programs.

Read the full press release here

 

Unite 12 Session Update, Sponsors Announced, Awards Nominees Announced

Today Unity Technologies released additional training day, session, and sponsor information for Unite 2012 and announced the finalists for the 2012 Unity Awards.

Unite 2012, held in Amsterdam from August 22-24, will feature over 40 hours of informational sessions and workshops. The Unity Technologies website now includes updated information about sessions and this year’s sponsors which include Allegorithmic, Applifier, Autodesk, Adobe, Exit Games, Gree, Intel, Luxology, Mixamo and Face FX, Nvidia, OmniMotion Technology LTD, Playhaven, Qualcomm, SoftLayer, Sony, and Vostopia. Each sponsor will be on hand to provide information and hold sessions designed to teach attendees about the best use of their tools and technology with Unity.

Read the full press release here

July 2012

ZDNet – July 27, 2012
Social networks give small businesses new local targeting options
By Heather Clancy

Marketing VOX – July 25, 2012
Local: Pontiflex Launches Social FollowUp, An Automated Email Generator
By Staff

The Magill Report – July 24, 2012
Pontiflex Unveils Social-Media Email Service
By Ken Magill

GigaOM – July 24, 2012
Pontiflex launches automated social email tool for merchants
By Ryan Kim

Street Fight – July 24, 2012
New Pontiflex Tool Uses Social Content to Generate Email Follow-Ups for SMBs
By Steven Jacobs

Pontiflex Launches Social FollowUp, Industry’s First Automated Social Email Product for Local Businesses

Local Businesses Use Social FollowUp to Send Automated Emails Based on Their Facebook and Twitter Updates

Using AdLeads, local businesses can get new customers for their businesses by running mobile signup ads on top of iPhone, iPad and Android apps. With Social FollowUp, businesses will now be able to send automated emails to people who have signed up for their mobile ads. These emails will feature their most relevant and compelling social content. Pontiflex’s Social FollowUp algorithms automatically select the most relevant social posts and images to build the emails in real time.

Read the full press release here

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