June 2012

Ari Brosowsky June 1, 2012 No Comments

About.com – June 30, 2012
Intro To Game Engines
By Warren Schultz

Engadget – June 19, 2012
Unity 4.0 game engine adds Linux support, Mecanim animation, Flash and DirectX 11 (video)
By Steve Dent

Joystiq – June 19, 2012
Unity announces version 4 of its game engine, with new animation system and Linux support
By Mike Schramm

VG24/7 – June 19, 2012
Unity 4 announced with Flash, Linux, DirectX11 support
By Brenna Hiller

Ars Technica – June 18, 2012
Unity Engine 4 will let devs “do so much more with so much less”
By Kyle Orland

Cinema Blend – June 18, 2012
Unity 4 Pre-Orders Available, Features Microtransaction Asset Store
By William Usher

CNET – June 18, 2012
Unity 4 gives game coders animation, Flash, Linux support
By Stephen Shankland

Gamasutra – June 18, 2012
Unity 4 upgrades focus on triple-A, with a dash of web and mobile
By Frank Cifaldi

Linux Gaming News – June 18, 2012
Unity4 Will Have A Native Exporter To GNU/Linux Desktop!
By Maxim Bardin

The Verge – June 18, 2012
Unity 4 engine announced, will ‘solve more problems than anybody else’
By Emily Gera

VentureBeat – June 18, 2012
Unity Technologies looks to rule Linux and mobile gaming with Unity 4
By Jeff Grubb

Cinema Blend – June 1, 2012
Dead Trigger, Zombie FPS Announced For Tegra 3 Powered Phones
By William Usher

IGN – June 1, 2012
Madfinger Reveals Zombie Shooter Dead Trigger
By Justin Davis

Phandroid – June 1, 2012
MADFINGER Games announces new zombie-themed shooter Dead Trigger
By Kevin Krause

Political Campaigns Use Hyper-Local Targeted Mobile Signup Ads to Reach Voters in Swing States and Across the Nation

Ari Brosowsky May 24, 2012 No Comments

Pontiflex Data Reveals the Average Cost for a Signup in Swing States Ranges From $0.85 to $3.84

According to MediaVest, political spending in 2012 will increase by as much as 30 percent from 2008 to reach $4 billion. This year, political candidates will continue to use digital advertising with performance-based pricing models, such as Cost-Per-Click (CPC) and Cost-Per-Lead (CPL). According to ClickZ, President Obama’s reelection campaign will devote a large portion of ad spending to digital ads, including mobile. The Obama Presidential Campaign has spent $19 million on digital ads since the beginning of the political season. In addition, Zac Moffatt, Mitt Romney’s Digital Director, recognized the potential power that mobile advertising has when he said, “If we don’t hit them on their mobile phones, we’re missing a huge opportunity for people who are voters.”

Read the full press release and stories placed in ClickZ, Business Insider, Mobile Marketing Magazine, and Street Fight here

May 2012

Ari Brosowsky May 21, 2012 No Comments

BizReport – May 29, 2012
Pols turn to mobile to engage consumers
By Kristina Knight

eMarketer – May 29, 2012
Cost per lead varies by geography
By Staff

Street Fight – May 24, 2012
Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting
By Steven Jacobs

Mobile Marketing Magezine – May 23, 2012
US Politicians Turning to Mobile Sign-Up Campaigns
By Staff

ClickZ – May 23, 2012
Hispanic-Heavy Swing States Drive High Mobile Ad Prices
By Kate Kaye

Business Insider – May 23, 2012
CHART: How Much Obama And Romney Pay To Obtain Your Email Address, By State
By Charlie Minato

Mobile Marketing Magazine – May 21, 2012
Small Business, Massive Opportunity
By Zephrin Lasker

Unity Awards Open Nominations Begin

Ari Brosowsky May 16, 2012 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, have opened up public nominations for the annual Unity Awards.

The Unity Awards, first celebrated in 2008, recognize the most outstanding examples of games, simulations, visualizations and other projects created using the Unity development platform across a variety of categories. Winners will be revealed in front of the Unity community during a ceremony at Unite 12 in Amsterdam on August 23rd.

Read the full press release and see coverage placed in Gamasutra

Unity Technologies Opens Shanghai Office With New Strategic Partnership Engagements

Ari Brosowsky April 17, 2012 No Comments

Unity Technologies demonstrated their commitment to the Chinese development community by announcing a new office in Shanghai and business agreements with Chinese technology companies China Cache and Qihoo 360.

The opening of the Shanghai office represents the first of a series of strategic commitments from Unity Technologies to support the fast-growing number of Chinese developers adopting the Unity development platform. Along with being tasked with growing Unity’s mindshare in the world’s most populous nation, Unity Technologies China will also investigate specific needs of the area to provide excellent and highly targeted support.

Read the full press release here and to see the articles we placed in Gamasutra and VGChartz click here!

Unity Reaches One Million Registered Developers

Ari Brosowsky April 9, 2012 No Comments

Unity engine and tools now has over 1 million registered developers and over 6 million total downloads.

The monthly active developer base has also grown to nearly 300,000, or 30% of all developers who ever registered with Unity, who put in a total of 2.5 million hours of creative work in the last month. According to statistics recorded by Evans Data in their Developer Population and Demographic Study 2011 v. 2, this means nearly 2% of the over 16 million active worldwide software developers (of any kind) are currently using Unity to develop their projects.

Read the full press release here.

See the story placed in Gamasutra here!

April 2012

Ari Brosowsky April 9, 2012 No Comments

VGChartz – April 16, 2012
Unity Technologies Opens New Office in Shanghai
By William D’Angelo

Gamasutra – April 16, 2012
Engine provider Unity opens Shanghai offices
By Mike Rose

Gamasutra – April 9, 2012
Unity engine attracts more than 1M registered developers
By Tom Curtis

Mobile Entertainment – April 10, 2012
Unity has 1m developers
By Tim Green

The Verge – April 10, 2012
Unity Technologies marks one million developers for its game development tools
By Jamie Keene

Award-Winning User Experience Agency EffectiveUI Acquired by WPP

Ari Brosowsky April 3, 2012 No Comments

Denver-based UX Agency Joins the World’s Largest Communications Services Group

“Our decision to specialize in UX was the right one, as our practice and expertise has been sought after by many of today’s leading brands wanting to improve digital interactions with their customers,” said Rebecca Flavin, CEO, EffectiveUI. “Joining WPP gives us the ability to work with network partners to leverage our leadership in digital user experience, and further our mission globally to humanize people’s interactions with technology.”

Read the full press release here!

To see stories place in the Wall Street Journal, CNBC, and MediaPost click here.
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