“From the moment we began working with Point-Bl_nk Communications, they hit the ground running and have delivered amazing results in a short amount of time. The team took the time to know our business and market thoroughly, delved deeply into where we wanted placements, and also recommended where we we needed to be, from publications, to speaking opportunities. They are incredibly dedicated and provide stellar feedback and service. Thanks to the Point-Bl_nk team we have gained incredible exposure in both national publications and high-level industry events, and we look forward to continuing our work with them.” – Arun Krishnan, VP Marketing, Pontiflex
Unity Technologies is happy to announce the latest in the annual conference for developers using Unity, will be held in Amsterdam from August 22-24, 2012.
Unite 12 kicks off on August 22 with the keynote address given by founders David Helgason, Nicholas Francis, and Joachim Ante after which the show will open in earnest with a wide range of educational seminars and hands-on demonstrations given by experts both within Unity Technologies and in the Unity developer community. The most impressive Unity-authored titles will be honored during the Unity Awards ceremony and will be immediately followed by the always excellent Unite party.
Unity Technologies is proud to announce that Unity 3.5 is now available for download.
This latest update is one of the biggest additions to Unity since its inception and includes major new features and a multitude of improvements, tweaks, and optimizations. Unity 3.5 is a free update for all developers using version 3.0 or higher of the Unity development platform.
To see the stories placed in CNET, Gamasutra, SlashGear, VentureBeat and More click here
Recently featured in a video spot on CBS News for their napping culture the CEO of Pontiflex, Zephrin Lasker, is a big believer in naps. To promote wellness, creativity, and productivity, Pontiflex has set up a designated napping room for employees to recharge during the day. Employees use the room whenever they need a little shut-eye.
Featured yesterday on CBS with a number of experts on napping it seems that Pontiflex is on to something.
According to Doctor Jordan Stern, featured in the news spot:
“It [napping] will improve your memory, it will improve your motor skills, it may even improve your creativity and it may improve your decision-making skills…” – CBS
It seems like a no brainer; not only should naps be allowed at work, employers should encourage them. If you want tired, grumpy, and unproductive employees than go ahead and pour them another cup of that room temperature coffee and tell them to get back to work. If you are interested in well-rested, sharp, productive minds it might be time to take a trip to IKEA and by a comfy recliner, or ten.
The Hunger Project, Visit Mexico, Club Cupon and Seleqto Reach Mobile-Savvy Hispanics in the US, Argentina, Spain and Mexico
With today’s announcement, advertisers will be able to create ads in multiple languages on the Pontiflex mobile signup ads technology platform. When a user has activated the Spanish language setting on their mobile device, the platform automatically displays mobile signup ads and accompanying prompts in Spanish. As a result, Spanish-speaking people in the US and around the world can view mobile signup ads in their native language and receive advertisements that are relevant to them.
To see the stories placed in MediaPost, BizReport, and Portada click here
Unity Technologies and LG are happy to announce that they have finalized an agreement that will create mass-market demand for games on Smart TVs by bringing Unity-authored titles to LG’s 2012 line of televisions.
A leader in the development and production of TVs, LG has designed their new TVs as all-in-one multimedia systems where consumers can find a wide range of entertainment. Unity Technologies’ Union division helps developers using Unity distribute their games to new platforms. Unity, through its Union business unit, plans to make numerous games available on upcoming LG models and expects more to be available in the future.
To see the stories placed in Gamasutra, SlashGear, VentureBeat and More click here
Unity Technologies are happy to announce the winner of the celebratory Unity Flash in a Flash Creation Contest, which ran for just two weeks, timed with the public release of Unity 3.5 Open Beta and Flash Developer Preview on December 22, 2011.
The fast-paced contest challenged developers to make their Unity-authored games come to life on the Adobe® Flash® platform. The contest was a runaway success with more than 500 games submitted by the deadline, proving just how fast games can be created, ported, and deployed to the Flash platform using Unity’s development tools. After a tough evaluation, the judging panel reached a decision on the 10 best entries as well as the Unity “Flash in a Flash” $20,000 Grand Prize winner, Tail Drift, created by Cameron Owen.
To see the stories placed in Gamasutra, Flash Daily, and IndieGameMag click here
Unity Technologies and Nexon Korea Corporation have reached an agreement that will clear the way for the Nexon to adopt the Unity game development platform on a massive scale across the publisher’s development studios.
For Unity Technologies, the deal marks a step forward into wide adoption of the Unity development platform by large publishers for use across their many development teams. It also marks yet another big step forward into the exciting culture of the Korea developer community through Nexon-sponsored events, conferences, and educational seminars.
To see the stories placed in Gamasutra, Joystic, and CinemaBlend click here
Pepsi answers a PR nightmare with a PR nightmare for their popular Mountain Dew soda. In a recent lawsuit, Pepsi denies responsibility for a mouse getting into a can of their soda, backing it up with an expert witness that says if a mouse did get in the soda it would’ve dissolved by the time of consumption.
Ronald Ball, a man who claims to have encountered a mouse in his Mountain Dew in 2009 is currently suing Pepsi for $50,000. In an effort to refute the accusation Pepsi’s lawyers released a statement citing expert testimony that:
“The mouse would have dissolved in the soda had it been in the can from the time of its bottling until the day the plaintiff drank it.” – Madison County Record
So it seems that Pepsi’s legal and communication teams had a tough decision to make. Would it be more detrimental to the company to admit the possibility of a mouse becoming trapped in can and surrendering the $50K, or that Mountain Dew can and will dissolve that very same mouse from the time of bottling to consumption.
“This seems like a winning-the-battle-while-surrendering-the-war kind of strategy that hinges on the argument that Pepsi’s product is essentially a can of bright green/yellow battery acid.” – The Atlantic Wire
Either way this story was spun, Pepsi’s PR team was going have their hands full trying to salvage the reputation of the company. Legally, Pepsi might come out of this unscathed, but from a PR perspective there is a long road ahead.
Interestingly enough, it seems like Pepsi never actually denied that a mouse could get into a can of Mountain Dew, or provided insight as to how they would avoid this in the future. They merely stated that if one did find its way into a can, the consumer would never know.
Sometimes there is just no-good way to handle a PR Nightmare, however taking ownership of an issue and letting your customers know you are working towards a solution can go a long way. Everyone makes mistakes, however how we communicate what we’ve learned from these mistakes and what they mean for the future can make all the difference.
