In-Game Brand Ads Leveraging Breakthrough Moments Generate Average eCPMs Almost 180 Times the Industry Standard for Developers

Ari Brosowsky December 19, 2013 No Comments

Developers Using Breakthrough Moments Such as PuzzleSocial, Jackbox Games and BitterByte Say In-App Ad Revenues Are Approaching Those of In-App Purchases Due to Better User Experiences and Ads From Top Brands

New data from MediaBrix, the leading advertising and services platform for social and mobile games, reveals that Breakthrough Moments™ (BTMs) are generating average eCPMs almost 180 times higher than industry eCPM averages for developers. BTMs are natural, critical points in gaming where people are most receptive to brand messages such as when a player gets a new high-score, achieves a personal best or gets stuck on a level and is in need of help. …

In-Game Brand Ads Leveraging Breakthrough Moments Generate Average eCPMs Almost 180 Times the Industry Standard for DevelopersRead More »

DECEMBER 2013

Ari Brosowsky December 18, 2013 No Comments

Mobile Commerce Press – December 26, 2013
Mobile games serve as powerful marketing platforms
By Stephen Vagus

VentureBeat – December 20, 2013
Mediabrix’ in-game ads are generating $200 CPMs — 180 times more than traditional ads
By John Koetsier

BizReport – December 19, 2013
Report: Breakthrough Moments pushing engagement
By Kristina Knight

Inside Mobile Apps – December 18, 2013
MediaBrix touts success of Breakthrough Moments in mobile games
By Brandy Shaul

Adotas – December 10, 2013
Female Game Players Are Stealing TV Advertising Budgets
By Oscar Diele

Now that’s creative power: 1000+ Unity apps across Windows Store and Windows Phone

Ari Brosowsky November 18, 2013 No Comments

This past June, we announced collaboration with Unity, through which Unity developers can publish their apps on Windows platforms. In porting Unity apps to both Windows Store and Windows Phone Store, developers can expand market reach to millions of users with minimal additional effort. …

Now that’s creative power: 1000+ Unity apps across Windows Store and Windows PhoneRead More »

November 2013

Ari Brosowsky November 12, 2013 No Comments

TechCrunch – November 21, 2013
GameAnalytics Finds A Home In Unity’s Asset Store While It Works On Paid Products
By Chris Velazco

Mobile Entertainment – November 20, 2013
Unity And GameAnalytics Partner To Offer Developers Free Tools
By Phil Tottman

Gamasutra – November 19, 2013
Unity Adds Free GameAnalytics Tools For Users
By Kris Ligman

Mobile Entertainment – November 19, 2013
Unity Developers Push More Than 1,000 Apps To Windows
By Zen Terrelonge

Neowin – November 18, 2013
Over 1,000 Windows 8/Windows Phone 8 Unity Apps Submitted To Stores
By John Callaham

TechCrunch – November 18, 2013
Developers Port 1,000 Unity Apps To The Windows Store, Windows Phone Store In First Four Months
By Alex Wilhelm

TheNextWeb – November 18, 2013
Microsoft Says Over 1,000 Unity Games Arrived On The Windows Store And Windows Phone Store In Under Four Months
By Emil Protalinksi

Windows Phone Central – November 18, 2013
Windows Store Continues To Grow; Now Hosts 1,000+ Unity Apps
By Michael Archambault

GamingBolt – November 13, 2013
Unity Releases 2D Tools With 4.3 Update
By Pramath

Gamasutra – November 12, 2013
Latest Unity Update Introduces New 2D Toolset
By Mike Rose

InventorSpot – November 12, 2013
The Unity Engine Is Diving Into The Second Dimension
By Nicholas Greene

PCWorld – November 12, 2013
Unity Takes Hassle Out Of Developing 2D Games
By Mikael Ricknas

TheNextWeb – November 12, 2013
Unity 4.3 Is Now Available With New Developer Tools For 2D Video Games
By Staff

Touch Arcade – November 12, 2013
Developer PSA: Unity 4.3 Is Now Available
By Eli Hodapp

WirelessWeek – November 12, 2013
First News Briefs: Verizon, Aruba Networks, Unity Technologies, Aviant Systems
By Staff

About.com – November 7, 2013
Interview with David Helgason, CEO of Unity Technologies
By Warren Schultz

CNET – November 5, 2013
Microsoft makes Unity engine free for ID@Xbox devs
By Nick Healey

Destructoid – November 5, 2013
Xbox One indies will get Unity for free from Microsoft
By Joshua Derocher

Engadget – November 5, 2013
Xbox One Gets Unity Game Engine Support In 2014, Licenses Free For All ID@Xbox Devs
By Ben Gilbert

Forbes – November 5, 2013
Microsoft Giving Unity To Indie Developers For Free
By Dave Thier

Gamasutra – November 5, 2013
Unity Will Be Free Of Charge To All Xbox One Developers
By Mike Rose

GameInformer – November 5, 2013
Microsoft Gives Unity To ID@Xbox Devs
By Matthew Kato

Gameranx – November 5, 2013
Indie Developers Will Get Unity for Free on Xbox One
By Josiah Renaudin

GameSpot – November 5, 2013
Unity For Xbox One Will Be Free For All ID@Xbox Devs
By Eddie Makuch

Game Trailers – November 5, 2013
Microsoft Making Unity For Xbox One Free For ID@Xbox Devs
By Daniel Kayser

GigaOm – November 5, 2013
ID@Xbox now offers the Unity Pro and Xbox extension for free to developers
By Lauren Hockenson

IGN – November 5, 2013
Unity Will Be Free For Indie Developers On Xbox One
By Mike Mahardy

Joystiq – November 5, 2013
Unity License Free For ID@Xbox Developers
By Alexander Slewinski

Polygon – November 5, 2013
Unity On Xbox One Will Be Free For All ID@Xbox Devs Next Year
By Alexa Ray Correia

SlashGear – November 5, 2013
Xbox One Indie Developers To Get Unity Add-On For Free In 2014
By JC Torres

TechCrunch – November 5, 2013
Unity Game Engine Goes Free For Indie Xbox One Developers
By Greg Kumparak

TouchArcade – November 5, 2013
Unity Adding Xbox One Support Could Mean Huge Things for iOS Gamers
By Eli Hodaap

VentureBeat – November 5, 2013
Xbox One Developers In The ID@Xbox Program Will Get A Free Unity Pro license
By Jeffrey Grubb

VG24/7 – November 5, 2013
Unity Will Be Made Available Free Of Charge To Indies Enrolled In Microsoft’s ID@Xbox Program
By Stephany Nunneley

AllFacebook – November 1, 2013
How Facebook Integrated With The Unity Game Engine
By David Cohen

Big Xbox One News for Unity Developers

Ari Brosowsky November 5, 2013 No Comments

We have good  news to share with you today! Unity and Microsoft have reached an agreement that will open Xbox One even farther to developers using Unity.

Unity and Microsoft will now be working together to bring the Xbox One  deployment add-on to all developers registered with the ID@Xbox program at no cost to the developers. This is huge news and means that everyone that’s part of that program, not just partners to Microsoft Games Studios, will be able to take advantage of Unity to create awesome gaming experiences for the Xbox One. On top of this, a special Xbox One version of the Unity Pro tools are also being made available for these same developers at no cost. …

Big Xbox One News for Unity DevelopersRead More »

MediaBrix Announces an Educational Session on In-Game Advertising at ad:tech New York

Ari Brosowsky October 30, 2013 No Comments

MediaBrix, the leading advertising and services platform for social and mobile games, announces an educational speaking session at ad:tech New York, the leading digital media event for marketing and technology professionals from all over the world. The event will take place on November 6-7, 2013 at the Javits Center in New York, NY. …

MediaBrix Announces an Educational Session on In-Game Advertising at ad:tech New YorkRead More »

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