September 2013

Ari Brosowsky September 17, 2013 No Comments

AdAge – September 23, 2013
News Organizations Face Tricky Trade-Off With ‘Sponsored Content’
By Michael Sebastian

FierceDeveloper – September 23, 2013
Report: App users warming up to ‘value exchange’ ads
By Shane Schick

ADOTAS – September 20, 2013
Consumers Are Uniquely Engaged With Advertising In Mobile Games
By Oscar Diele

eMarketing Association – September 18, 2013
The Pitch: In-Game Advertising
By Carla Rover

eMarketing Association – September 10, 2013
In-Game Ads: 3 Reasons to Take Another Look
By Carla Rover

BizReport – September 10, 2013
Study: Casual gamers interested in value added propositions
By Kristina Knight

Cinema Blend – September 10, 2013
Gaming Has Gone Mainstream Thanks To Mobile Gaming, According To New Report
By William Usher 

PocketGamer.biz – September 10, 2013
Chart of the Week: Smartphone games headed for 80% penetration
By Keith Andrew

September 2013

Ari Brosowsky September 17, 2013 No Comments

GamesBRIEF – September 20, 2013
Infographic: Cross-Platform Gamer Habits
By Zoya Street

The Makegood – Septemeber 19, 2013
Kenny Rosenblatt on How Arkadium Monetizes and Retains Consumers
By Staff

BizReport – September 19, 2013
Nearly half of gamers make in-game purchases, play 3+ games
By Kristina Knight

AllFacebook – September 17, 2013
INFOGRAPHIC: 63 Percent Of Cross-Platform Gamers Discovered Facebook Games Via Friends
By David Cohen

GameZebo – September 17, 2013
Arkadium reveals new study on cross-play gaming habits
By Joe Jasko

Inside Mobile Apps – September 17, 2013
Arkadium study finds in-app purchases more likely in mobile games over Facebook
By Brandy Shaul

PocketGamer.biz – September 17, 2013
Mobile gamers spend more, but play less, than those on Facebook
By Keith Andrew

MediaBrix Releases Semi-Annual Report on Social and Mobile Gaming, Unveils First-Ever Emerging Advertising and Growth Trends

Ari Brosowsky September 17, 2013 No Comments

A New Study Conducted Among Audiences Reveals Value Exchange Ads Elicit Positive Emotions From Consumers

MediaBrix, the leading advertising and services platform for social and mobile games, today released their second MediaBrix Social and Mobile Gaming Report. MediaBrix’s comprehensive research report highlights data from the past six months of social and mobile gaming campaigns across platforms, compares figures to standard online and video benchmarks including engagement rates, clickthrough rates (CTR) and social media sharing rates. This report also compares this new data to results from the previous six months. Additionally, survey results are revealed that offer insights into the consumer perception of social and mobile gaming advertising. Notably, MediaBrix found that gaming audiences greatly appreciate and embrace value exchange ads. …

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Surprising Habits of Cross-Platform Gamers Revealed in New Research by Arkadium

Ari Brosowsky September 17, 2013 No Comments

Arkadium, creators of the largest library of casual games in the world, released data today from a recent research study they conducted on the habits of cross-platform gamers. Arkadium conducted the study after announcing that the funds from their recent Series A financing would primarily go toward building out the company’s cross-platform development capabilities. The survey gathered insightful information about U.S. mobile and Facebook gamer habits, including monetization, engagement, social activity and game discovery. …

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Unite 2013: 2013 Unity Awards Winners Revealed

Ari Brosowsky August 30, 2013 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, announced the winners of the 2013 Unity Awards at the Unite 2013 conference in Vancouver.

Unity Technologies began the Unity Awards to honor the developers creating the best video games and interactive 3D applications using the Unity development platform. This year’s winners are:

  • Community Choice – Endless Space
  • Best Student Project – SmartVCS
  • Technical Achievement – Marmoset Skyshop
  • Best 3D Artistic Experience – Guns of Icarus Online
  • Best 2D Artistic Experience – Year Walk
  • Best Gameplay – The Room
  • Best VizSim Project – teamLabBody
  • Best Non-game Project – Become Iron Man
  • Golden Cube – Endless Space …

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Unity Reveals 2D Tools

Ari Brosowsky August 28, 2013 No Comments

Unity Technologies unveiled new 2D tools and workflow for the Unity engine and editor to meet increased demand for features designed to address the specific challenges of creating 2D games. Now in beta, the first iteration of the 2D tools, many of which are included in the free version of Unity, will be released with the Unity 4.3 update this fall. …

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Unity Technologies’ Unity Games to Publish High-Quality Games for Mobile Devices

Ari Brosowsky August 28, 2013 No Comments

Unity Games, the content syndication arm of Unity Technologies, announced a publishing program to showcase high-quality Unity-authored games, beginning with Roadhouse Interactive’s fast-paced Freeride Ski Cross and Black Tower’s action-RPG,Archangel. Unity Games’ publishing program is designed to elevate the status and success of independent developers by leveraging Unity’s core technological advantages and extensive relationships in the industry. …

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Unity Unveils Unity Cloud; Empowers Developers to Easily Promote and Monetize Games

Ari Brosowsky August 28, 2013 No Comments

Unity Technologies is proud to announce Unity Cloud, a suite of online services designed to help mobile game developers of all sizes acquire new players, promote their games, and monetize their products successfully. Unity Cloud, in beta now, further levels the playing field for game development in and out of the Unity community. …

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