PICKING UP TWITTER IS LIKE PICKING UP THE PHONE: SAY SOMETHING MEANINGFUL OR PEOPLE WILL HANG UP [PART III]

Ari Brosowsky April 30, 2013 No Comments

In the previous two posts of this series we’ve shared suggestions for building a stronger presence leading into your Twitter Q&A session and best practices for promoting and conducting the session.  In this post, we will highlight three options for engaging the audience during the session:

  • Make it urgent
  • Follow President Obama’s lead on Twitter
  • Addressing hard and controversial questions is an instant way to engage the interest of your audience

At this point in your Twitter Q&A process, the stage is set; you have established a strong Twitter foundation, decided on topic/theme, created a relevant #Tag, and promoted the event with key influencers, media, and customers – now it is time for execution. …

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April 2013

Ari Brosowsky April 18, 2013 No Comments

PandoDaily – April 18, 2013
MediaBrix enables targeted advertising during moments of positive and negative emotion in social games
By Michael Carney

AllFacebook – April 17, 2013
MediaBrix Shifts Focus To Breakthrough Moments During Facebook, Social, Mobile Games
By David Cohen

BizReport – April 17, 2013
Platform upgrade IDs game breakthroughs, offers rewards
By Kristina Knight

Cinema Blend – April 17, 2013
MediaBrix Capitalizes On 250 Million Casual Gamers With BTM Advertising
By William Usher

Mobile Marketing Magazine – April 17, 2013
MediaBrix Unveils Rewards Gaming Ad Format
By Kirsty Styles

PocketGamer – April 17, 2013
MediaBrix gets into the real rewards sector, launching Rewards
By Jon Jordan

ADOTAS – April 15, 2013
How Video Advertising Can Help Build Emotional Connections For Your Brand
By Ari Brandt

MediaBrix Upgrades Platform to Identify Breakthrough Moments Within Games and Unveils New Product Named Rewards

Ari Brosowsky April 17, 2013 No Comments

MediaBrix’s Product Suite Helps Advertisers Create Emotional Connections With Consumers During Memorable Moments in Social and Mobile Gaming

MediaBrix, the leading advertising platform for social and mobile games, today unveiled its plan to focus its mission and strategically align with Breakthrough Moments (BTMs) in gaming. Further supporting the alignment with BTMs, MediaBrix has redesigned their entire product portfolio and is debuting a new product called Rewards, an ad unit dedicated to engaging users during their highest achievements within games, providing an industry-first suite of products that addresses all the key moments in gaming. …

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Unity Technologies Collaborates With Qualcomm to Optimize Unity Development Platform for a Wide Variety of Qualcomm Snapdragon Processor-Based Devices

Ari Brosowsky March 25, 2013 No Comments

Unity Technologies to Also Make Available a Robust Portfolio of Exciting New Games Optimized for Certain Qualcomm Snapdragon Processor-Based Devices

Unity Technologies, provider of the Unity multi-platform engine and development tools, and Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), announced today that Unity Technologies will be optimizing its multi-platform engine in the coming months in collaboration with Qualcomm Technologies. These modifications will help improve the performance of Unity-authored games and applications running on mobile devices powered by a wide variety of Qualcomm® Snapdragon™ processors from Qualcomm Technologies. As a result, developers will have a unique opportunity to create and deploy dynamic gaming experiences with high-end visuals on various Snapdragon processor-based devices. As part of this collaboration, Unity Technologies also will be making available enhanced and optimized mobile games for certain Snapdragon processor-based devices. Snapdragon users can look forward to new, Unity-based games later this year. …

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Sony Computer Entertainment And Unity Technologies Form Strategic Partnership To Offer Unity For PlayStation®4, PlayStation®3, PlayStation®Vita And PlayStation®Mobile

Ari Brosowsky March 22, 2013 No Comments

“Unity for PlayStation®” to Provide More Efficient Development Environment for the Global Gaming Development Community

Sony Computer Entertainment Inc. (SCE) and Unity Technologies, provider of the Unity multi-platform engine and development tools, have entered into a strategic partnership as of March 15, 2013.  Through this partnership, SCE will offer Unity for PlayStation® with optimized deployment for PlayStation®4 (PS4™), PlayStation®3 (PS3®), PlayStation®Vita (PS Vita) and PlayStation®Mobile (PSM).  Unity for PlayStation® will use the same industry leading integrated development environment that over 1.5 million developers around the world have adopted for its power and elegance.  PlayStation® platform development tools are scheduled to be rolled out starting this fall. …

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MARCH 2013

Ari Brosowsky March 15, 2013 No Comments

Gamasutra – March 28, 2013
Unity’s CEO on staying relevant in a tumultuous era
By Christian Nutt

Ubergizmo – March 28, 2013
Unity 4 Game Engine Becomes ‘Massively Multi-Platform’
By Hubert Nguyen

Joystiq – March 28, 2013
Unity and ‘Nintendo Web Framework’ offer new Wii U dev tools
By JC Fletcher

Crackberry – March 28, 2013
BlackBerry demos Unity, Bluetooth gamepad support at GDC 2013
By Simon Sage

Gamasutra – March 28, 2013
Unity is now a better experience on Facebook
By Mike Rose

IDG News Service – March 27, 2013
Unity opens beta program for Windows Phone 8 game developers
By Mikael Ricknäs

The Next Web – March 27, 2013
Microsoft taps Unity, Marmalade, and Havok to help developers port Android and iOS games to Windows Phone
By Emil Protalinski

Windows Phone Central – March 27, 2013
Unity 4 Beta program expands to cover Windows Phone 8
By Rich Edmonds

VentureBeat – March 26, 2013
Unity Technologies forms alliance to create better games on Facebook
By Dean Takahashi

Engadget – March 26, 2013
Unity to bring Qualcomm optimization to its game engine
By Steve Dent

Cinema Blend – March 25, 2013
Unity Technology Joins Forces With Qualcomm Technologies
By William Usher

Droid Gamers – March 25, 2013
Unity 3D gets optimized for Qualcomm Snapdragon based devices
By Staff

Cinema Blend – March 22, 2013
Unity Engine For PlayStation 4 Arriving In Late 2013
By William Usher

Joystiq – March 22, 2013
Sony and Unity enter ‘strategic partnership’ for tools optimized for PlayStation platforms
By Mike Schramm

Playstation Universe – March 22, 2013
Sony: Developers can easily port PS4, PS3, PS Vita with Unity partnership
By Adam Dolge

Polygon – March 22, 2013
Unity engine coming to PS3, PS4, Vita and ‘future cloud services’
By Tracy Lien

Gamasutra – March 22, 2013
Unity comes to PS4, Vita, PlayStation Mobile
By Frank Cafildi

IGN – March 21, 2013
Unity Engine Headed to PlayStation Platforms
By Katie Williams

Playstation Lifestyle – March 21, 2013
Sony Partners With Unity for the PS4, PS3, PS Vita, PS Mobile and the Cloud
By Jason Dunning

VentureBeat – March 21, 2013
Sony taps Unity to get popular game engine to run on PS4 and other PlayStation platforms
By Dean Takahashi

Cinema Blend – March 14, 2013
Unity 4.1 Adds AirPlay Support, Easy Memory Management
By William Usher

Gamasutra – March 14, 2013
First Unity 4 update brings iOS games to the TV
By Frank Cifaldi

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