The SD Times 100 list was published today, and EffectiveUI is in good company in the mobile category. Also included in the mobile category: Google, Apple, The Android Project, and Motorola
This list recognizes the top leaders and innovators in software development, looking back at achievements in the previous calendar year.
We are very proud of EffectiveUI and all their hard work to be recognized as a leader in mobile user experience.
I’ve been really into the Fast Co.Design blog, lately. It’s got some amazing topics and visually stunning examples of design. Some posts in particular that are very exciting have been coming from John Pavlus.
He has raised some really interesting points, especially in regard to experience and user input. Specifically I’m thinking about his Skype post and the bike lock handle bars post.
In his posts he discuss the power of incorporating user (normals) feedback into the design process. While it makes perfect sense, but so many brands aren’t doing it.
If you ask any CEO if they are focused on their customer, they will say yes. But we know it’s not true—especially in regard to their digital presence.
Wake up C-Levels, users are smart. Leverage what they know to succeed. It is the future.
A Secret Service Twitter misstep that insulted Fox News followed by an apology from the agency reminds us that you never can be to careful when juggling multiple social media accounts, personal and business related.
“While OutSystems is well known in Europe we needed a focused PR firm thatwould help us expand our communication footprint in the United States. Point-Bl_nk Communications has played an integral role in establishing us inthe right analyst and press circles. Thanks to their aggressive pursuit of analysts and press targets we have attained measurable results in a very short time.”-Michael W. Jones, VP Global Marketing, OutSystems
“As Cooliris continues to grow and gain traction, Point-Bl_nk Communications has been with us every step of the way, delivering game-changing communication results. The Point-Bl_nk team continually thinks ‘outside-of-the-box’ to garner new and impressive results for Cooliris. Their professionalism, experience, and media relationships create an unrivaled and conducive experience for any organization ready to jump-start their communication plans.”
-Michele Turner, Cooliris EVP Products
The Girl Scouts are using social media sites to promote cookie sales with very good intentions. However being that it’s social media, conversations that emerge aren’t always what a company intends. Activists are using their Facebook wall to voice strong opinions about the use of palm oil in cookies.
The benefits of engaging in conversation on social media far outweigh the downside. The important thing to remember is that it’s a conversation. You must be prepared to engage on topics, both positive and negative.
“Two rogue scouts from Michigan have started a mini revolution online, demanding that [Girl Scouts] CEO Kathy Cloninger stop the use of palm oil. Cloninger has thus far ignored requests to meet with the girls and has not issued a statement about the controversy.
Cloninger did her girls another disservice by not facing the fire right away and hopping on her social networks to talk about the palm oil drama. Not employing our social media resources in times of crisis to talk to our customers is just silly — and Cloninger’s mistake can be our valuable lesson.”
Good thing Samoas are off the Point-Bl_nk diet, because its hard to deny them!
Brian Solis interviews Ad.lyagency CEO Arnie Gullov-Singh about the power of a celebrity endorsements on Twitter. Ad.ly specialize in leveraging celebrity for product endorsements.
Check out this info graphic published by Bloomberg Businessweek that breaks down the most successful ad.ly celebrity Tweeters like Kim Kardashian, Michael Ian Black, and Jenny McCarthy
Their most recent win(nning) was getting Charlie Sheen up and running on twitter. Overnight, he had a million followers. His first endorsement was Internships.com.
With Charlie, Intership.com was literally put on the map. In the first week he got 85,000 applicants applied to intern for him. By the end he had 140,000 applicants. Not to mention all the viral buzz on twitter, YouTube and online media sites.
Not only was it ablaze on Twitter, they were paying attention to every tweet. I tweeted about the internship program and got a response immediately. Guess one of the value adds of Ad.ly.
Even without the hottest stars pimping your wares, twitter is definitely an important medium to explore in addition to all your other communication channels. The first question though is should twitter be your companies main priority. It’s sometimes the case, you should focus your efforts on other media first, and use twitter to enhance these programs. Remember to go where your customers are going, and you won’t go wrong.
You can read more about the Tigership Intern Program here:
After joining Twitter and setting records in acquiring more followers within twenty four hours than had ever been accomplished prior, Charlie Sheen announced a competition to recruit a new intern to deal with his social media endeavors. Easier said than done, considering the entire world wanted the coveted job. Okay, maybe not the entire world; but those 80.000 people that made it to Round 2 sure did.
What did they have to do? Prove through a small on-line survey that they are familiar with social networking. So basically, prove that they’re not just another wannabe who doesn’t make the distinction between Twitter, Facebook and Myspace, and say why they think they deserve the job. Seems simple enough, but considering that only about 250 people made it to Round 3, the recruiting process wasn’t as easy as the questions made it seem. After all, a 12 year old can use Facebook, but it does take special skills to know how to use social networking in a productive manner.
One of the videos for the Charlie Sheen Intern Search:
