#PRNighmare Cask-et of Dreams

PR for Liquor Company asks people to “write-off their dreams” on a Barrel of laughs.

PrWeek reports:

“The ‘Glenfiddich Cask of Dreams’ is a national outreach effort that will have the brand travelling across the country, visiting major cities, where Glenfiddich representatives will roll actual casks around the streets and encourage people to write their dreams and aspirations on them.”

We’re not exactly sure if this was a great idea. On the other hand we appreciate the sentiment that someone wrote on this photo we found of the barrel in question!

Visual IQ

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