GigaOm published an article featuring the Ponitflex AppLeads Platform today. GigaOm reporter Ryan Kim details the current state of mobile advertising and how AppLeads addresses top concerns companies are facing with digital marketing. AppLeads works around the increasingly ineffective one-click banner ad system:
It’s an interesting take on mobile advertising and shows that there are still a lot of creative ways to make ads work on smartphones and tablets. Instead of opting for persistent banner ads, which are often mistakenly clicked, Pontiflex gives users a simple proposition: choose to engage with a brand that it thinks a user will find useful or skip it and move on.
