MediaBrix Was Selected by Lexus to Launch the First Automotive Branded Advertising Integration Within Zynga’s Popular Mobile Social Game Draw Something
MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced that it has been selected by Lexus for an immersive social and mobile advertising campaign to launch the 2013 Lexus ES and first-ever ES hybrid. The cross-platform mobile and social campaign will harness the power of immersive and interactive advertising as a way to appeal to the Lexus ES core demographic, drivers with a younger mindset aged 45 and under.
Read the full press release here and see coverage in Adweek and Luxury Daily here.
