Dissatisfaction With Click-Based Mobile Campaigns Forcing Top Retailers to Seek Alternatives; Lilly Pulitzer, Ouidad and Paper Hat Press Among Those Using Mobile Signup Ads to Expand Communities.
Retail brands running signup ads to build email and social communities include Fortune 500 retail brands, leading national retailers and SMBs such as Dockers, Lane Bryant, Lilly Pulitzer, Nautica, Tommy Hilfiger, CafeMom, Palm Beach Jewelry and Paper Hat Press. With signup ads, people can sign up to hear from their favorite brands without leaving the mobile app or website they’re on. Advertisers pay only for valid signups — and never for wasted clicks or impressions.
