March 2015

Gamasutra – March 4, 2015
Unity won’t be sold, and is planning for a VR future: John Riccitiello speaks
By Christian Nutt

VentureBeat – March 3, 2015
Unity Technologies ships its next-generation multiplatform game engine
By Dean Takahashi

GeekWire – March 3, 2015
Unity Technologies launches new version of its game engine with enhanced graphics and more
By Blair Hanley Frank

The Verge – March 3, 2015
Unity officially releases its new game engine: Unity 5
By Adi Robertson

App Developer Magazine – March 3, 2015
Unity Officially Launches Unity 5 during the GDC 2015 with Insane Features and New Pricing
By Richard Harris

Ars Techica – March 3, 2015
Unity 5 game engine brings enhanced graphic tools, new cloud services
By Kyle Orland

Gamasutra – March 3, 2015
Unity focuses on small teams doing big things at its GDC event
By Christian Nutt

Gamasutra – March 3, 2015
Unity 5 released with upgrades, full-featured version
By Christian Nutt

October 2014

The Economist – October 30, 2014
Keeping skin out of the game
By The Economist

GMA News – October 24, 2014
Former EA CEO John Riccitiello is now top exec at Unity
By GMA News

Gamasutra – October 23, 2014
New Unity CEO Riccietiello takes to forums to soothe devs’ fears
By Christian Nutt

VentureBeat – October 23, 2014
John Riccitiello sets out to identify engine of growth for Unity Technologies (interview)
By Christian Nutt

Re/code – Eric Johnson
Unity CEO David Helgason Replaced by John Riccitiello
By Eric Johnson

Cinema Blend – October 22, 2014
Unity’s New CEO Is EA’s
By William Usher

CNET – October 22, 2014
Unity appoints former Electronic Arts chief Riccitiello as new CEO
By Nick Statt and Ian Sherr

Gamasutra – October 22, 2014
Helgason steps down as Unity CEO, and John Riccitiello steps up
By Alex Wawro

Gamasutra – October 22, 2014
What’s next for Unity and its new CEO? Co-founder David Helgason explains
By Christian Nutt

VentureBeat – October 16, 2014
Unity Technologies CTO declares the company isn’t up for sale
By Dean Takahashi

CNET– October 9, 2014 By Ian Sherr
Unity, one development platform to unite them all, up for sale
By Ian Sherr

EdSurge – October 8, 2014
Unity: King of the Web, Teacher of Children, Betrayer of Men
By Brady Fukumoto

Mashable – October 6, 2014
RoomAlive Can Turn Any Room Into a Holodeck
By Lance Ulanoff

October 2014

Klick Health – October 29, 2014
Rescue Gamers At Point Of Failure and Be Rewarded
By Editor

Momentology – October 28, 2014
Mobile Social Gaming: Emotions Drive Engagement At Critical Moments
By Patrick Hong

FierceDeveloper – October 27, 2014
MediaBrix: ‘Emotional Breakthrough Moments’ Dramatically Increase Video Ad Views
By Shane Schick

Pocket Gamer – October 23, 2014
MediaBrix builds biz dev team, promoting Art Santos and poaching AppSavvy’s Lo Norona
By Chris Kerr

Native Mobile – October 21, 2014
Gamer Advertising Goes Emo? MediaBrix Report Show Strategy Ups Engagement Rates 543 Times Higher
By Eric Banes

PerformanceIN – October 20, 2014
Targeting Emotions Delivers Five-Times Higher Engagement
By Simon Holland

Adweek SocialTimes – October 20, 2014
Study: In-Game Advertising During Breakthrough Moments Dwarfs Facebook Ads in Engagement
By David Cohen

BizReport – October 19, 2014
Study finds the moments ads will most likely garner attention
By Kristina Knight

VentureBeat – October 17, 2014
Want 543X more effective mobile ads? Here’s how: Rescue Gamers
By John Koetsier

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