October 2013

Gamasutra – October 23, 2013
Consumers Are Uniquely Engaged With Advertising In Tablet Games
By Oscar Diele

AdExchanger – October 23, 2013
Microsoft Tries To Drum Up Interest In Windows Store Apps With New Ad ID
By Judith Aquino

TheNextWeb – October 23, 2013
Microsoft Makes New Ad Platform SDKs Available For Windows 8.1 To Help Store Developers Monetize Their Apps
By Ken Yeung

MediaPost – October 22, 2013
Family Gamers Are Boon For Advertisers
By Oscar Diele

Brand-e.biz – October 14, 2013
Look Whose Gaming
By Staff

ADOTAS – October 11, 2013
Looking At Native Ads Through Rose-Colored Glasses May Be Costly
By Phil Fougere

The Makegood – October 1, 2013
MediaBrix CEO Ari Brandt on Emotional Targeting and Breakthrough Moments
By Staff

Brand-e.biz – October 1, 2013
Getting Engaged With Gaming
By Staff

September 2013

MarketingProfs – September 27, 2013
Consumers Open to (Some) Mobile Interactions With (Some) Brands
By Ayaz Nanji

FierceMobileContent – September 26, 2013
Relevant mobile offers override privacy concerns, users say
By Jason Ankeny

CMO.com – September 25, 2013
Marketers Missing The SMS Boat, mBlox Study Shows
By Esther Shein

Mobile Entertainment – September 25, 2013
76 per cent of people prefer SMS when engaging with a brand
By Phil Tottman

The Magill Report – September 24, 2013
Is Email Screwed on Mobile Devices?
By Ken Magill

BizReport – September 24, 2013
Mobile customers want to share, really
By Kristina Night

eMarketing Association – September 24, 2013
Mobile Consumer Data: A Question of Trust
By Carla Rover

Inside Mobile Apps – September 24, 2013
mBlox survey finds mobile users receptive to SMS and push marketing
By Brnady Shaul

Marketing Charts – September 24, 2013
What Would Prompt Mobile Users to Share Their Personal Info With a Brand?
By Staff

Marketing Land – September 24, 2013
Study: Nearly Half Of Mobile Users Will Share Location For Relevant Offers
By Greg Sterling

Mobile Marketer – September 24, 2013
80pc willing to exchange location data for relevant brand messages: report
By Chantal Tode

Street Fight – September 24, 2013
Study: Mobile Users More Willing to Share Location Than Browsing History
By Steven Jacobs

August 2013

Forbes – August 31, 2013
Unity’s David Helgason Continues To Build A Platform For Smartphone Success
By Ewan Spence

About.com – August 31, 2013
Unite 2013 and Unity 4.3 Preview
By Warren Schultz

Gamasutra – August 30, 2013
Endless Space Wins Big At Unity Awards 2013
By Mike Rose

Joystiq – August 30, 2013
Unity Getting Official 2D Support, Ad Functionality, Unity Games Label Created
By Richard Mitchell

Slide to Play – August 30, 2013
2013 Unity Awards Honor The Best Games and Apps Using Unity
By Andrew Podolsky

The Escapist – August 30, 2013
Unity Adding 2D Development Tools
By Stew Shearer

FierceMobileContent – August 29, 2013
Facebook, Unity Team For Cross-Platform Mobile Gaming SDK
By Jason Ankeny

GameInformer – August 29, 2013
Unity SDK Comes To Facebook
By Mike Futter

PC World – August 29, 2013
Unity Adds 2D Game Development And Works With Facebook
By Mikael Ricknas

Polygon – August 29, 2013
Facebook SDK For Unity Introduces Cross-Platform Game Integration With Facebook
By Jenna Pitcher

VG24/7 – August 29, 2013
Unity Announces New 2D Tools For Engine, New Publishing Initiative, Facebook SDK
By Stephany Nunnelly

9TO5Mac – August 28, 2013
Facebook Releases New SDK To Bring 3D iOS & Android Unity Games To Its 260 Million Gamers
By Jordan Kahn

AllFacebook – August 28, 2013
Game On: Facebook Releases Unity SDK
By David Cohen

AllThingsD – August 28, 2013
Unity Plans To Publish, Cross-Promote Mobile Games
By Eric Johnson

CNET – August 28, 2013
Facebook Gets Its Hooks Into 3D Web And Mobile Games
By Jennifer Van Grove

Computer Graphics World – August 28, 2013
Unity Unveils Unity Cloud for Promoting, Monitizing Games
By Staff

Engadget – August 28, 2013
Facebook Releases Cross-Platform SDK For Unity Titles, Looks To Boost 3D And Mobile Gaming
By Sarah Silbert

Gamasutra – August 28, 2013
Unity Introduces New 2D Tools
By Kris Graft

Gamasutra – August 28, 2013
Unity Jumping Into Ad Network Space With Unity Cloud
By Kris Graft

Gamasutra – August 28, 2013
Facebook And Unity’s Joint-SDK Aims For Easy Cross-Platform Deployment
By Kris Graft

Joystiq – August 28, 2013
New Facebook SDK Issued For Unity Games
By David Hinkle

Mashable – August 28, 2013
Facebook Wants A Wider Variety Of Games And Gamers
By Chelsea Stark

PC Magazine – August 28, 2013
Unity Unveils 2D Game Tools, Publishing Arm
By Stephanie Mlot

ReadWrite – August 28, 2013
Facebook Gives Immersive 3D Gaming A Boost
By Selena Larson

TechCrunch – August 28, 2013
Unity Game Engine To Get Official 2D Game Support And A Built-In Ad Solution
By Greg Kumparak

The Georgia Straight – August 28, 2013
Vancouver developer Roadhouse Interactive leads new Unity Games publishing effort with mobile game Freeride Ski Cross
By Blaine Kyllo

TheNextWeb – August 28, 2013
Facebook Releases Cross-Platform SDK For Unity Games And Reveals Plans For Parse Plugin
By Ken Yeung

VentureBeat – August 28, 2013
Unity Embraces The Cloud And Blasts Out A Bunch Of Tools For Mobile Game Developers
By Dean Takahashi

VentureBeat – August 28, 2013
Developers Can Use Mixamo’s Face Plus To Capture Your Facial Expressions In Real-Time
By Dean Takahashi

VentureBeat – August 28, 2013
Facebook Expands Ties With Unity To Make Cross-Platform 3D Games Easier To Build
By Dean Takahashi

VG247  – August 28, 2013
Unity announces new 2D tools for engine, new publishing initiative
By Staff

USA Today – August 28, 2013
Facebook courts action-leaning gamers
By Scott Martin

September 2013

AdAge – September 23, 2013
News Organizations Face Tricky Trade-Off With ‘Sponsored Content’
By Michael Sebastian

FierceDeveloper – September 23, 2013
Report: App users warming up to ‘value exchange’ ads
By Shane Schick

ADOTAS – September 20, 2013
Consumers Are Uniquely Engaged With Advertising In Mobile Games
By Oscar Diele

eMarketing Association – September 18, 2013
The Pitch: In-Game Advertising
By Carla Rover

eMarketing Association – September 10, 2013
In-Game Ads: 3 Reasons to Take Another Look
By Carla Rover

BizReport – September 10, 2013
Study: Casual gamers interested in value added propositions
By Kristina Knight

Cinema Blend – September 10, 2013
Gaming Has Gone Mainstream Thanks To Mobile Gaming, According To New Report
By William Usher 

PocketGamer.biz – September 10, 2013
Chart of the Week: Smartphone games headed for 80% penetration
By Keith Andrew

September 2013

GamesBRIEF – September 20, 2013
Infographic: Cross-Platform Gamer Habits
By Zoya Street

The Makegood – Septemeber 19, 2013
Kenny Rosenblatt on How Arkadium Monetizes and Retains Consumers
By Staff

BizReport – September 19, 2013
Nearly half of gamers make in-game purchases, play 3+ games
By Kristina Knight

AllFacebook – September 17, 2013
INFOGRAPHIC: 63 Percent Of Cross-Platform Gamers Discovered Facebook Games Via Friends
By David Cohen

GameZebo – September 17, 2013
Arkadium reveals new study on cross-play gaming habits
By Joe Jasko

Inside Mobile Apps – September 17, 2013
Arkadium study finds in-app purchases more likely in mobile games over Facebook
By Brandy Shaul

PocketGamer.biz – September 17, 2013
Mobile gamers spend more, but play less, than those on Facebook
By Keith Andrew

July 2013

AllThingsD – July 29, 2013
Arkadium Says Better Analytics Will Save Windows 8 Games
By Eric Johnson

VentureBeat – July 29, 2013
Arkadium reports strong growth for its Windows 8 mobile and PC games
By Dean Takahashi

PocketGamer – July 29, 2013
Winning with Windows: Arkadium reports 35% jump in active users on Windows 8
By Chris Kerr

Inside Social Games – July 29, 2013
Arkadium creates data analytics tool for Windows 8 marketplace
By Brandy Shaul

Mobile Marketing Magazine – July 19, 2013
Arkadium Launches HTML5 Casual Gaming Solution
By David Murphy

PocketGamer – July 18, 2013
Arkadium rolls out its cross-platform HTML5 casual games Arena
By Jon Jordan

TechCrunch – July 17, 2013
Casual Game Developer Arkadium Gets On The HTML5 Train
By Anthony Ha

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