New Survey Reveals 88% of Digital Marketers Would Increase Ad Spend for Digital Branding If They Could Make Emotional Connections With Users

June 10, 2014 No Comments

One-Third of Digital Marketers Think Standard Ads Bought Through Programmatic Methods Damage Brand Loyalty and Annoy Users

MediaBrix, the leading advertising and services platform for social and mobile games, today announced new findings from a survey conducted by Millward Brown Digital, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. Key findings indiciate that digital marketing decision makers allocate their budgets fairly evenly across digital advertising formats. However, 88 percent said that making emotional connections through digital media would encourage them to spend more on digital branding campaigns. The survey also found that 30 percent of digital marketers believe that ads purchased through programmatic methods produce negative customer experiences that damage brand loyalty or negate their branding objectives in other ways. …

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New Study Finds 39% of Public WiFi Users in the U.S. Have Accessed Sensitive Information When Using Free Public WiFi

Ari Brosowsky April 3, 2014 No Comments

Top Concerns for U.S. Adults Using Free Public WiFi Include Identity Theft, Compromised Accounts, and Fraudulent Tax Filings

PRIVATE WiFi today revealed the results of a study that demonstrates that a considerable portion of U.S. adults who’ve ever used free public WiFi say they have accessed sensitive information while using it. According to the survey, 66% of U.S. adults have used public WiFi and 39% of those who have said they have accessed or transmitted sensitive information while using it. This survey was conducted online within the United States by Harris Poll on behalf of PRIVATE WiFi in March among 2,037 adults ages 18 and older. …

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Brand Advertising Performance in Social and Mobile Games Spiked by 30% When Leveraging Emotional Targeting

Ari Brosowsky March 27, 2014 No Comments

MediaBrix Report Reveals Cross-Platform Social Gaming Ads Garner Performance Metrics as Much as 47X Higher Than Other Forms of Digital Advertising; Unveils Benchmarks to Help Brands and Developers Harness the Mobile and F2P Boom

MediaBrix, the leading advertising and services platform for social and mobile games, unveils the third MediaBrix Social and Mobile Gaming Report and reveals that emotional targeting — defined as a way for brand marketers to reach people, elicit positive responses and increase brand connections — increased social gaming performance by 30% on mobile and 15% on the web from 2012 to 2013. At a time when mobile is driving growth in the gaming industry, marketers are looking to reach the massive, engaged audience and game developers are looking for revenue options, this report reveils that emotional targeting outperforms other types of digital and mobile advertising, providing marketers with a digital brand marketing technique that performs and offers developers a monetization solution. …

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Unity 5 Announced at GDC 2014, Pre-Order Begins

Ari Brosowsky March 18, 2014 No Comments

Unity Technologies unveils Unity 5, the next generation of the award-winning Unity multiplatform engine and development tools, during its Developer Day at the Game Developers Conference in San Francisco. Unity 5 brings a wealth of new capabilities and features enabling all developers, from the smallest indie teams to the largest studios, to create amazing games and interactive experiences, and painlessly deploy them to almost any platform. Unity 5 is available for pre-order from the Unity Store and includes access to Unity 4 and all its remaining updates. …

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Unity Technologies to Acquire Applifier to Bring Everyplay Social Gaming Community and GameAds Video Ads to Unity

Ari Brosowsky March 13, 2014 No Comments

Unity Technologies, creators of the Unity multiplatform engine and development tools, announced that it will acquire Applifier, one of the world’s largest and most successful mobile game service providers. The acquisition will see Everyplay, the pioneering game replay sharing and community service, integrated into the Unity development platform. The GameAds video advertising network will complement the free cross-promotion network currently in development for Unity Cloud. …

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MediaBrix Delivers the Emotional Targeting In-Game Advertising SDK Optimized for Intel® Architecture

Ari Brosowsky March 11, 2014 No Comments

Collaboration With Intel Provides a Scalable Monetization Option for Android App and Game Developers — Such as Vector Unit — and Features Immersive Ads From Top Brands

MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android app and game developers will have support to run rich media, video and other innovative advertising formats on mobile devices and tablets based on Intel® Architecture. Intel’s latest platform empowers developers to build games with lower power consumption and faster 64 bit processing, which has triple the memory, twice the average performance and four times the input-output bandwidth of the previous generation of Intel processors. The chip makes games look better, run smoother and load faster on Intel processors and devices so people can play sleeker games for longer intervals of time. What’s more, MediaBrix provides Intel developers with a comprehensive ad solution for free-to-play games (F2P) monetization and serves immersive advertising from Fortune 500 brands. …

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Unite 2014 in Seattle, Regional Unite and Bootcamps Announced

Ari Brosowsky February 26, 2014 No Comments

Unity Technologies is happy to announce that Unite 2014, its eighth annual developer conference, will be held from August 20-22, 2014 at the Marion Oliver McCaw Hall at Seattle Center in Seattle, Washington, home of one of the world’s largest game and technology development communities. After incredible success in 2013, Unity Technologies is also pleased to announce the continued growth of its Unite and Unite Bootcamp program of events to include stops in China, Japan, Korea, Taiwan, Australia, Mexico, and Brazil with additional events to be announced later in 2014. …

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In-Game Brand Ads Leveraging Breakthrough Moments Generate Average eCPMs Almost 180 Times the Industry Standard for Developers

Ari Brosowsky December 19, 2013 No Comments

Developers Using Breakthrough Moments Such as PuzzleSocial, Jackbox Games and BitterByte Say In-App Ad Revenues Are Approaching Those of In-App Purchases Due to Better User Experiences and Ads From Top Brands

New data from MediaBrix, the leading advertising and services platform for social and mobile games, reveals that Breakthrough Moments™ (BTMs) are generating average eCPMs almost 180 times higher than industry eCPM averages for developers. BTMs are natural, critical points in gaming where people are most receptive to brand messages such as when a player gets a new high-score, achieves a personal best or gets stuck on a level and is in need of help. …

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