Arby’s Restaurant Group, Inc. Taps Into MediaBrix to Target Their Consumers’ Favorite Social and Mobile Games, Advertising Campaign Results in Triple Digit Brand Awareness Lift

Ari Brosowsky July 31, 2013 No Comments

Breakthrough Moments in Gaming Contribute to Arby’s® Most Successful Limited Time Offer in Recent Memory

MediaBrix, the leading advertising and services platform for social and mobile games, today announced that a digital advertising campaign with Arby’s to promote their limited time offer (LTO) KING’S HAWAIIAN Roast Beef sandwich line concluded with record-breaking results for the QSR brand. The campaign drove a brand awareness lift of 319%, significantly exceeding market norms. …

Arby’s Restaurant Group, Inc. Taps Into MediaBrix to Target Their Consumers’ Favorite Social and Mobile Games, Advertising Campaign Results in Triple Digit Brand Awareness LiftRead More »

Arkadium Reports Strong Growth for Their Windows 8 Games in 2013

Ari Brosowsky July 29, 2013 No Comments

After Identifying Greater Need for Data, Company Creates Windows 8 Analytics System

Arkadium, creators of the largest library of casual games in the world, today reports strong growth for their Windows 8 titles. Arkadium launched four of the first games available on the new platform in October 2012 and has seen increased downloads and game plays each month. Each of those titles has been in the top 10. …

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MediaBrix Appoints New CFO as Rapid Growth Continues

Ari Brosowsky July 27, 2013 No Comments

Industry Veteran Glen Sussman Joins Leading Advertising and Services Platform for Social and Mobile Games

MediaBrix, the leading advertising and services platform for social and mobile games, today announced the appointment of a new executive to the senior management team with Glen Sussman joining as the company’s Chief Financial Officer. …

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Arkadium Extends Arena Network with Industry’s First HTML5 Casual Games Cross-Platform Solution for Branded Experiences

Ari Brosowsky July 18, 2013 No Comments

Arena Now Uses Cross-platform Casual Games to Reach Millions of Consumers Every Month; Announces New Marquee Partners

Arkadium, creators of the largest library of casual games in the world, today launched the first gaming platform to offer organizations an HTML5 casual gaming solution that can be easily integrated into any brand’s digital presence and played on any platform. A host of Arena partners recently added the HTML5 games, including the Los Angeles Times, AARP, The Washington Post, and CNN. In addition, Arkadium added the Chicago Tribune as a new partner that will also be using the HTML5 platform. …

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Unity Technologies Doubles Community to Two Million Developers

Ari Brosowsky July 9, 2013 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, is excited to announce that after reaching 1 million registered developers just over a year ago, the community has now surpassed 2 million, cementing Unity as one of the largest and most active developer communities in the world. This new milestone includes more than 400,000 monthly active users. …

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mBlox Names Bronwyn Guthrie General Manager of the Americas

Ari Brosowsky July 2, 2013 No Comments

Today, mBlox, the leader in global mobile business to person engagement, announced the appointment of Bronwyn Guthrie as General Manager of the Americas responsible for Western Hemisphere Sales and Global Marketing. Guthrie brings expertise in sales, management, operations and marketing for various divisions at IBM based in the U.S., Canada and Australia. She joins mBlox to manage sales and operations within the Americas, while steering the company into new growth areas for mobile engagement on a global scale. …

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MediaBrix Appoints New CFO as Rapid Growth Continues

Ari Brosowsky June 27, 2013 No Comments

Industry Veteran Glen Sussman Joins Leading Advertising and Services Platform for Social and Mobile Games

MediaBrix, the leading advertising and services platform for social and mobile games, today announced the appointment of a new executive to the senior management team with Glen Sussman joining as the company’s Chief Financial Officer. …

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Unity Announces Strategic Collaboration With Microsoft

Ari Brosowsky June 27, 2013 No Comments

Unity Announces Strategic Collaboration With Microsoft to Extend Free Platform Support for Windows 8 and Windows Phone 8; Unveils Xbox One Support for Microsoft Studios’ Development Partners

Unity Technologies, provider of the Unity multi-platform game engine and development tools, has entered into an agreement with Microsoft to collaborate on development tools for Windows 8, Windows Phone 8 and Xbox One. This collaboration will make it even easier for developers to bring popular games, entertainment and apps to Microsoft platforms. …

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mblox-selects-metraTech-to-create-flexible-pricing-plans-and-monetize-mobile-engagement

Ari Brosowsky June 10, 2013 No Comments

Mobile Messaging Pioneer Partners With Relationship Monetization™ Innovator to Increase Efficiency, Enable Tailored Pricing and Differentiate Services

MetraTech, the leading provider of Agreements-Based Billing™, Commerce and Compensation solutions, today announced that mBlox, the global leader in mobile business to person (B2P) engagement, will deploy MetraTech’s MetraNet® 7.0. to support flexible pricing, creative business model innovation, and personalized engagement models for enhanced customer relationships. With MetraNet’s Behavioral Billing™, mBlox can quickly negotiate and implement tailored agreements that span all products, bundles and aggregate consumption. These capabilities will be a key asset as mBlox rolls out new services with its global reach to more than 5.8 billion mobile devices, all designed to enable mBlox clients to create mobile engagement easily. The MetraNet platform was chosen by mBlox because of its unique ability to support its growth strategy and future proof its business. …

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Unity Technologies Announces Upcoming Support for Tizen OS

Ari Brosowsky May 23, 2013 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, announced upcoming support for the open source Tizen mobile operating system. The deployment tools currently under development will allow Unity’s massive community of developers to build and publish games to Tizen OS smartphones and tablets via the Tizen Store later this year. …

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