Frontline® Plus Partners With MediaBrix for Cross-Platform Advertising Campaign Leveraging Breakthrough Moments in Gaming

Ari Brosowsky May 16, 2013 No Comments

Frontline Plus Is the First Brand to Launch an Advertising Integration Within King’s Popular Facebook Game Pet Rescue Saga

MediaBrix, the leading advertising platform for social and mobile games, today announced that it has been selected by Frontline® Plus, the #1 vet-recommended product for flea and tick control1, to create an immersive, cross-platform advertising campaign that will feature a first-ever integration with Pet Rescue Saga, the top ten Facebook game from cross-platform games company King, a worldwide leader in casual social games. The integration with the popular social game begins on May 16 and will utilize the MediaBrix product suite to deliver brand messaging during breakthrough moments — natural, critical points in the game where people are most receptive to advertising. …

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PICKING UP TWITTER IS LIKE PICKING UP THE PHONE: SAY SOMETHING MEANINGFUL OR PEOPLE WILL HANG UP [PART III]

Ari Brosowsky April 30, 2013 No Comments

In the previous two posts of this series we’ve shared suggestions for building a stronger presence leading into your Twitter Q&A session and best practices for promoting and conducting the session.  In this post, we will highlight three options for engaging the audience during the session:

  • Make it urgent
  • Follow President Obama’s lead on Twitter
  • Addressing hard and controversial questions is an instant way to engage the interest of your audience

At this point in your Twitter Q&A process, the stage is set; you have established a strong Twitter foundation, decided on topic/theme, created a relevant #Tag, and promoted the event with key influencers, media, and customers – now it is time for execution. …

PICKING UP TWITTER IS LIKE PICKING UP THE PHONE: SAY SOMETHING MEANINGFUL OR PEOPLE WILL HANG UP [PART III]Read More »

Survey Reveals That Digital, Social and Mobile Advertising Appearing as Content Can Be Damaging to Brand Trust

Ari Brosowsky November 5, 2012 No Comments

New Research From MediaBrix Finds Majority of Adults Perceive They Have Experienced Misleading Digital Advertising in the Past Year

This survey revealed that the majority of online adults who have seen advertising appearing as content1 in the past 12 months say that the ads negatively impacted or had no impact on their perception of the brand being advertised. When asked about and shown these specific ad types:

  • 62 percent of those who had seen them in the past 12 months said Twitter promoted tweets negatively impacted or had no impact on their perception of the brand being advertised
  • 72 percent of those who had seen them in the past 12 months said Facebook sponsored stories negatively impacted or had no impact on their perception of the brand being advertised
  • 85 percent of those who had seen them in the past 12 months said sponsored video ads that appear to be content negatively impacted or had no impact on their perception of the brand being advertised

Read the full press release here and see all of our great coverage in Adweek, Forbes, MediaPost, and more here.

Lexus Chooses MediaBrix for an Industry First Cross-Platform, Immersive Social and Mobile Advertising Campaign to Introduce the 2013 Lexus ES

Ari Brosowsky September 24, 2012 No Comments

MediaBrix Was Selected by Lexus to Launch the First Automotive Branded Advertising Integration Within Zynga’s Popular Mobile Social Game Draw Something

MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced that it has been selected by Lexus for an immersive social and mobile advertising campaign to launch the 2013 Lexus ES and first-ever ES hybrid. The cross-platform mobile and social campaign will harness the power of immersive and interactive advertising as a way to appeal to the Lexus ES core demographic, drivers with a younger mindset aged 45 and under.

Read the full press release here and see coverage in Adweek and Luxury Daily here.

Unity Powers NASA Virtual Mars Rover Experience

Ari Brosowsky July 16, 2012 No Comments

NASA’s virtual Mars rover experience was developed with Unity. It will debut online via the Unity Web Player in conjunction with the landing of the most advanced rover ever sent to Mars. 

Martian fans can help NASA test drive a new 3D interactive experience that will allow the public to follow along with Curiosity’s discoveries on Mars. Using Unity, NASA is pushing new limits by rendering high-resolution terrain maps of Gale Crater, Curiosity’s landing site, collected from Mars orbiters. A 3D “virtual rover” version of Curiosity will follow the path of the real rover as it makes discoveries.

Read the full press release here

Unity Reaches One Million Registered Developers

Ari Brosowsky April 9, 2012 No Comments

Unity engine and tools now has over 1 million registered developers and over 6 million total downloads.

The monthly active developer base has also grown to nearly 300,000, or 30% of all developers who ever registered with Unity, who put in a total of 2.5 million hours of creative work in the last month. According to statistics recorded by Evans Data in their Developer Population and Demographic Study 2011 v. 2, this means nearly 2% of the over 16 million active worldwide software developers (of any kind) are currently using Unity to develop their projects.

Read the full press release here.

See the story placed in Gamasutra here!

Award-Winning User Experience Agency EffectiveUI Acquired by WPP

Ari Brosowsky April 3, 2012 No Comments

Denver-based UX Agency Joins the World’s Largest Communications Services Group

“Our decision to specialize in UX was the right one, as our practice and expertise has been sought after by many of today’s leading brands wanting to improve digital interactions with their customers,” said Rebecca Flavin, CEO, EffectiveUI. “Joining WPP gives us the ability to work with network partners to leverage our leadership in digital user experience, and further our mission globally to humanize people’s interactions with technology.”

Read the full press release here!

To see stories place in the Wall Street Journal, CNBC, and MediaPost click here.

EffectiveUI and 15 Million Elephants Help ‘Fight the Famine’ in East Africa with Action Emblem

Ari Brosowsky November 8, 2011 No Comments

“Fight the Famine” Action Emblem is part of the 50/50 Project to raise £1 million for Africa’s worst famine in 60 years

EffectiveUI, an award-winning user experience agency, has joined forces with 15 Million Elephants, a social enterprise focused on using technology to support the missions of non-profit organizations, to develop a digital awareness and fundraising application: the “Fight the Famine” Action Emblem. The application is part of the 50/50 Project, which called for digital agencies to create 50 projects in 50 days that would raise £1 million for famine relief in East Africa.

Check out the story in AdAge here

Read full press release here

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