OneReach and EffectiveUI Bring the Power of Multichannel Automated Communications to Small Businesses

Ari Brosowsky December 21, 2011 No Comments

Built based on customer insight, the OneReach automated communications platform provides non-technical users a way to reach customers via voice, email and text messaging

EffectiveUI gathered extensive customer insight prior to the design and development of OneReach to determine how non-technical users and resource-constrained teams would want to use the application, and their desired features and functionality. Based on information gathered through interviews and contextual research, EffectiveUI designed the visual workflow to make the complex process of creating multichannel campaigns easy to manage. With drag-and-drop icons to represent message components, users can build multifaceted communications in a matter of minutes.

To see the stories placed in SmallBusinessComputing.com, BizReport, Destination CRM, and InformationWeek click here

Read the full press release here

December 2011

Ari Brosowsky December 1, 2011 No Comments

InformationWeek – December 22, 2011
Startup Automates SMB Customer Engagement
By Kevin Casey

Destination CRM – December 21, 2011
OneReach Releases Multichannel Automated Solution for SMBs
By Judith Aquino

BizReport – December 20, 2011
Platform connects SMBs to consumers
By Kristina Knight

SmallBusinessComputing.com – December 20, 2011
OneReach Delivers Automated Communications for SMBs
By Thor Olavsrud

A List Apart – December 13, 2011
What I Learned About the Web in 2011
By Editorial Staff

Communication Arts – December 9, 2011
US Navy Blue Angels
By Editorial Staff

December 2011

Ari Brosowsky December 1, 2011 1 Comment

Marketing Pilgrim – December 27, 2011
What Performance Should You Expect from In App Ads?
By Frank Reed

Digiday – December 22, 2011
5 Ad Tech Startups to Watch in 2012
By Carla Rover

Wall Street Journal – December 19, 2011
Dumbo Is Jumbo With Tech
By Joseph De Avila

AdWeek – December 13, 2011
Survey Points to App Marketing Flaws
By Anthony Ha

Brand-e.biz – December 13, 2011
Creating mobile-native ads
By Editorial Staff

MediaPost – December 13, 2011
Most Users Reject Incentivized Downloads
By Mark Walsh

GigaOm – December 12, 2011
Survey: Users abandon apps downloaded via incentives
By Ryan Kim

MediaPost – December 5, 2011
Pontiflex’s Cohen: Twitter and Bart Are Sticking Around
By David Goetzl

GigaOm – December 2, 2011
Pontiflex takes its sign-up mobile ads international
By Ryan Kim

EffectiveUI and 15 Million Elephants Help ‘Fight the Famine’ in East Africa with Action Emblem

Ari Brosowsky November 8, 2011 No Comments

“Fight the Famine” Action Emblem is part of the 50/50 Project to raise £1 million for Africa’s worst famine in 60 years

EffectiveUI, an award-winning user experience agency, has joined forces with 15 Million Elephants, a social enterprise focused on using technology to support the missions of non-profit organizations, to develop a digital awareness and fundraising application: the “Fight the Famine” Action Emblem. The application is part of the 50/50 Project, which called for digital agencies to create 50 projects in 50 days that would raise £1 million for famine relief in East Africa.

Check out the story in AdAge here

Read full press release here

Scroll to Top