Now that’s creative power: 1000+ Unity apps across Windows Store and Windows Phone

This past June, we announced collaboration with Unity, through which Unity developers can publish their apps on Windows platforms. In porting Unity apps to both Windows Store and Windows Phone Store, developers can expand market reach to millions of users with minimal additional effort. …

Big Xbox One News for Unity Developers

We have good  news to share with you today! Unity and Microsoft have reached an agreement that will open Xbox One even farther to developers using Unity.

Unity and Microsoft will now be working together to bring the Xbox One  deployment add-on to all developers registered with the ID@Xbox program at no cost to the developers. This is huge news and means that everyone that’s part of that program, not just partners to Microsoft Games Studios, will be able to take advantage of Unity to create awesome gaming experiences for the Xbox One. On top of this, a special Xbox One version of the Unity Pro tools are also being made available for these same developers at no cost. …

MediaBrix Announces an Educational Session on In-Game Advertising at ad:tech New York

MediaBrix, the leading advertising and services platform for social and mobile games, announces an educational speaking session at ad:tech New York, the leading digital media event for marketing and technology professionals from all over the world. The event will take place on November 6-7, 2013 at the Javits Center in New York, NY. …

Arkadium Announces Participation attheGDCNext 2013 Conference

Arkadium, creators of the largest library of casual games in the world, today announces their participation in two sessions at GDC Next 2013, a developer conference focusing on creating the game experiences of the future, including playing games, as well as monetizing, distributing, marketing and sharing them. GDC Next takes place from November 5-7, 2013 at the Los Angeles Convention Center in Los Angeles, CA.   …

MediaBrix Delivers the First Emotional Targeting Advertising Solution to the Windows Ecosystem

Collaborates With Microsoft to Offer a Scalable Ad Monetization Platform, Providing New Revenue and Services Options for App and Game Developers

MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology to the Windows ecosystem. Through this extension, app and game developers can now engage a single ad platform monetization solution that supports all major operating systems, including Android, iOS, Windows 8.1 and Windows Phone platforms. By uniting the offerings into one platform, MediaBrix provides developers with a comprehensive ad solution for free-to-play games monetization. Fortune 500 brands also benefit as they can now target audiences across a broader landscape without having to worry about separate creative executions or their own solution for cookie-less targeting. …

Unity 4.2.2 brings iOS Game Controller support

Like most mobile games developers, we’ve been closely following what important additions and changes the recently released iOS 7 update has made. One of the biggest and most exciting of Apple’s initiatives is the standardization of game controllers for iOS-based platforms. So we’re happy to tell you that, in addition to several important bug fixes for Xcode 5 / iOS 7 (Build&Run, WebCamTexture and status bar), Apple Controller support is included with 4.2.2! This blog post aims to answer most common questions this addition will raise and serve as a short tutorial on how to add support for iOS Game Controllers to your game. …

Overwhelming Majority of Consumers Happy to Share Mobile Location Data With Trusted Brands

Global Study Reveals Surprising Facts About Consumer Attitudes Towards Mobile Marketing

mBlox, the leader in mobile business to person engagement, today announced new findings from a survey conducted by Millward Brown Digital in eight countries that show consumers welcome location-based engagement with companies via mobile devices. Plus, the findings reveal 59 percent of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and email. …

MediaBrix Releases Semi-Annual Report on Social and Mobile Gaming, Unveils First-Ever Emerging Advertising and Growth Trends

A New Study Conducted Among Audiences Reveals Value Exchange Ads Elicit Positive Emotions From Consumers

MediaBrix, the leading advertising and services platform for social and mobile games, today released their second MediaBrix Social and Mobile Gaming Report. MediaBrix’s comprehensive research report highlights data from the past six months of social and mobile gaming campaigns across platforms, compares figures to standard online and video benchmarks including engagement rates, clickthrough rates (CTR) and social media sharing rates. This report also compares this new data to results from the previous six months. Additionally, survey results are revealed that offer insights into the consumer perception of social and mobile gaming advertising. Notably, MediaBrix found that gaming audiences greatly appreciate and embrace value exchange ads. …

Surprising Habits of Cross-Platform Gamers Revealed in New Research by Arkadium

Arkadium, creators of the largest library of casual games in the world, released data today from a recent research study they conducted on the habits of cross-platform gamers. Arkadium conducted the study after announcing that the funds from their recent Series A financing would primarily go toward building out the company’s cross-platform development capabilities. The survey gathered insightful information about U.S. mobile and Facebook gamer habits, including monetization, engagement, social activity and game discovery. …

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