mBlox Names Bronwyn Guthrie General Manager of the Americas

Ari Brosowsky July 2, 2013 No Comments

Today, mBlox, the leader in global mobile business to person engagement, announced the appointment of Bronwyn Guthrie as General Manager of the Americas responsible for Western Hemisphere Sales and Global Marketing. Guthrie brings expertise in sales, management, operations and marketing for various divisions at IBM based in the U.S., Canada and Australia. She joins mBlox to manage sales and operations within the Americas, while steering the company into new growth areas for mobile engagement on a global scale. …

mBlox Names Bronwyn Guthrie General Manager of the AmericasRead More »

MediaBrix Appoints New CFO as Rapid Growth Continues

Ari Brosowsky June 27, 2013 No Comments

Industry Veteran Glen Sussman Joins Leading Advertising and Services Platform for Social and Mobile Games

MediaBrix, the leading advertising and services platform for social and mobile games, today announced the appointment of a new executive to the senior management team with Glen Sussman joining as the company’s Chief Financial Officer. …

MediaBrix Appoints New CFO as Rapid Growth ContinuesRead More »

Unity Announces Strategic Collaboration With Microsoft

Ari Brosowsky June 27, 2013 No Comments

Unity Announces Strategic Collaboration With Microsoft to Extend Free Platform Support for Windows 8 and Windows Phone 8; Unveils Xbox One Support for Microsoft Studios’ Development Partners

Unity Technologies, provider of the Unity multi-platform game engine and development tools, has entered into an agreement with Microsoft to collaborate on development tools for Windows 8, Windows Phone 8 and Xbox One. This collaboration will make it even easier for developers to bring popular games, entertainment and apps to Microsoft platforms. …

Unity Announces Strategic Collaboration With MicrosoftRead More »

mblox-selects-metraTech-to-create-flexible-pricing-plans-and-monetize-mobile-engagement

Ari Brosowsky June 10, 2013 No Comments

Mobile Messaging Pioneer Partners With Relationship Monetization™ Innovator to Increase Efficiency, Enable Tailored Pricing and Differentiate Services

MetraTech, the leading provider of Agreements-Based Billing™, Commerce and Compensation solutions, today announced that mBlox, the global leader in mobile business to person (B2P) engagement, will deploy MetraTech’s MetraNet® 7.0. to support flexible pricing, creative business model innovation, and personalized engagement models for enhanced customer relationships. With MetraNet’s Behavioral Billing™, mBlox can quickly negotiate and implement tailored agreements that span all products, bundles and aggregate consumption. These capabilities will be a key asset as mBlox rolls out new services with its global reach to more than 5.8 billion mobile devices, all designed to enable mBlox clients to create mobile engagement easily. The MetraNet platform was chosen by mBlox because of its unique ability to support its growth strategy and future proof its business. …

mblox-selects-metraTech-to-create-flexible-pricing-plans-and-monetize-mobile-engagementRead More »

Unity Technologies Announces Upcoming Support for Tizen OS

Ari Brosowsky May 23, 2013 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, announced upcoming support for the open source Tizen mobile operating system. The deployment tools currently under development will allow Unity’s massive community of developers to build and publish games to Tizen OS smartphones and tablets via the Tizen Store later this year. …

Unity Technologies Announces Upcoming Support for Tizen OSRead More »

Unity Empowers Games Industry With Free Mobile Publishing Tools

Ari Brosowsky May 21, 2013 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, is pushing the democratization of game development further than ever before by making its basic mobile tools completely free to independent developers and small studios. Starting today, Unity’s gigantic indie developer community can publish their games and apps to iOS and Android in the build menu. Publishing options for additional supported mobile platforms, such as BlackBerry and Windows Phone 8, will be included at no additional cost once they are released. …

Unity Empowers Games Industry With Free Mobile Publishing ToolsRead More »

Frontline® Plus Partners With MediaBrix for Cross-Platform Advertising Campaign Leveraging Breakthrough Moments in Gaming

Ari Brosowsky May 16, 2013 No Comments

Frontline Plus Is the First Brand to Launch an Advertising Integration Within King’s Popular Facebook Game Pet Rescue Saga

MediaBrix, the leading advertising platform for social and mobile games, today announced that it has been selected by Frontline® Plus, the #1 vet-recommended product for flea and tick control1, to create an immersive, cross-platform advertising campaign that will feature a first-ever integration with Pet Rescue Saga, the top ten Facebook game from cross-platform games company King, a worldwide leader in casual social games. The integration with the popular social game begins on May 16 and will utilize the MediaBrix product suite to deliver brand messaging during breakthrough moments — natural, critical points in the game where people are most receptive to advertising. …

Frontline® Plus Partners With MediaBrix for Cross-Platform Advertising Campaign Leveraging Breakthrough Moments in GamingRead More »

Unity Boston Formed After Hiring Darkwind Media’s Platform Technology Group

Ari Brosowsky May 15, 2013 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced that the platform technology specialist group at Darkwind Media, a highly technical development studio specializing in porting games and engines to a multitude of platforms, has joined Unity Technologies as Unity Boston. The new office has the primary purpose of leading development on deployment tools for a multitude of platforms, both currently in development and planned, at Unity Technologies. …

Unity Boston Formed After Hiring Darkwind Media’s Platform Technology GroupRead More »

PICKING UP TWITTER IS LIKE PICKING UP THE PHONE: SAY SOMETHING MEANINGFUL OR PEOPLE WILL HANG UP [PART III]

Ari Brosowsky April 30, 2013 No Comments

In the previous two posts of this series we’ve shared suggestions for building a stronger presence leading into your Twitter Q&A session and best practices for promoting and conducting the session.  In this post, we will highlight three options for engaging the audience during the session:

  • Make it urgent
  • Follow President Obama’s lead on Twitter
  • Addressing hard and controversial questions is an instant way to engage the interest of your audience

At this point in your Twitter Q&A process, the stage is set; you have established a strong Twitter foundation, decided on topic/theme, created a relevant #Tag, and promoted the event with key influencers, media, and customers – now it is time for execution. …

PICKING UP TWITTER IS LIKE PICKING UP THE PHONE: SAY SOMETHING MEANINGFUL OR PEOPLE WILL HANG UP [PART III]Read More »

MediaBrix Upgrades Platform to Identify Breakthrough Moments Within Games and Unveils New Product Named Rewards

Ari Brosowsky April 17, 2013 No Comments

MediaBrix’s Product Suite Helps Advertisers Create Emotional Connections With Consumers During Memorable Moments in Social and Mobile Gaming

MediaBrix, the leading advertising platform for social and mobile games, today unveiled its plan to focus its mission and strategically align with Breakthrough Moments (BTMs) in gaming. Further supporting the alignment with BTMs, MediaBrix has redesigned their entire product portfolio and is debuting a new product called Rewards, an ad unit dedicated to engaging users during their highest achievements within games, providing an industry-first suite of products that addresses all the key moments in gaming. …

MediaBrix Upgrades Platform to Identify Breakthrough Moments Within Games and Unveils New Product Named RewardsRead More »

Scroll to Top