Unity Technologies Collaborates With Qualcomm to Optimize Unity Development Platform for a Wide Variety of Qualcomm Snapdragon Processor-Based Devices

Unity Technologies to Also Make Available a Robust Portfolio of Exciting New Games Optimized for Certain Qualcomm Snapdragon Processor-Based Devices

Unity Technologies, provider of the Unity multi-platform engine and development tools, and Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), announced today that Unity Technologies will be optimizing its multi-platform engine in the coming months in collaboration with Qualcomm Technologies. These modifications will help improve the performance of Unity-authored games and applications running on mobile devices powered by a wide variety of Qualcomm® Snapdragon™ processors from Qualcomm Technologies. As a result, developers will have a unique opportunity to create and deploy dynamic gaming experiences with high-end visuals on various Snapdragon processor-based devices. As part of this collaboration, Unity Technologies also will be making available enhanced and optimized mobile games for certain Snapdragon processor-based devices. Snapdragon users can look forward to new, Unity-based games later this year. …

Sony Computer Entertainment And Unity Technologies Form Strategic Partnership To Offer Unity For PlayStation®4, PlayStation®3, PlayStation®Vita And PlayStation®Mobile

“Unity for PlayStation®” to Provide More Efficient Development Environment for the Global Gaming Development Community

Sony Computer Entertainment Inc. (SCE) and Unity Technologies, provider of the Unity multi-platform engine and development tools, have entered into a strategic partnership as of March 15, 2013.  Through this partnership, SCE will offer Unity for PlayStation® with optimized deployment for PlayStation®4 (PS4™), PlayStation®3 (PS3®), PlayStation®Vita (PS Vita) and PlayStation®Mobile (PSM).  Unity for PlayStation® will use the same industry leading integrated development environment that over 1.5 million developers around the world have adopted for its power and elegance.  PlayStation® platform development tools are scheduled to be rolled out starting this fall. …

New Executives Join MediaBrix to Expand Growth of Mobile Initiatives

The Company Welcomes Michael Vos, Vice President of West Coast Sales, and Ric Neil, Executive Director of Mobile

MediaBrix, the industry’s leading advertising platform for social and mobile games, today announced the addition of new executives to the senior management team, delivering industry-leading insights and expertise for the continuing rapid growth of MediaBrix. Michael Vos joins as Vice President of West Coast Sales and Ric Neil joins as Executive Director of Mobile. …

Unity Serious Games Gain Momentum With Award-Winning Applications, Industry Recognition and Military Certification

Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced that Unity in serious games and virtual environments, from the military to education to medical, continues to grow in number and depth of applications and range of customers. Serious games projects made with Unity also swept the majority of the category awards at the recent Serious Games Showcase and Challenge at the I/ITSEC conference. Unity has also been reissued certifications by both the US Army and US Air Force. …

MediaBrix Benchmark Report First to Reveal Social and Mobile Gaming Advertising Dramatically Outperforms Standard Online Display and Video Advertising

Report Includes Data From World’s Largest Brands and Top Game Developers; Unveils Social and Mobile Gaming Advertising Performance Benchmarks for the First Time

MediaBrix, the leading social and mobile gaming advertising solution for brands, today unveiled the MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns — including both those on desktop and mobile — as compared to standard online and video advertising benchmarks. It includes comparison of average click-through rates (CTRs), engagement rates and video ad completion rates. It also contains social and mobile gaming advertising benefits and best practices for brand marketers.

mBlox Names Jonas Lindeborg Chief Technology Officer

Strengthens Focus on Delivery of Next Generation Mobile Engagement Technologies

mBlox, the leader in global mobile business to consumer engagement, today announced the appointment of Jonas Lindeborg to the newly created position of Chief Technology Officer. Jonas joined mBlox in 2010 as part of the acquisition of Mashmobile, and has been integral to the delivery of the new mBlox Engage platform. The new CTO role will focus on ensuring that mBlox delivers the most effective solutions for customer engagement and provides brands and enterprises the ability to gain better ROI from their mobile initiatives. …

Unity Working with BlackBerry to Create Deployment Add-on for BlackBerry 10

BlackBerry and Unity Technologies today announced that they are working together to create a Unity deployment add-on product for BlackBerry® 10 smartphones, empowering Unity’s over 1.5 million strong developer community to publish their games on these powerful platforms.

BlackBerry 10 will now be one of the premiere mobile platforms supported by the market-leading Unity Engine. The deployment tool is currently in development by Unity Technologies and BlackBerry, and will be released as an add-on option for Unity.

“Unity developers have an extensive catalogue of incredible mobile games, many of which are award-winning. We’re excited to offer Unity developers easy access to the new powerful and rich BlackBerry 10 platform,” said David Helgason, CEO, Unity Technologies. “We’re eager to provide them with another exciting avenue to have their games devoured by an audience hungry for entertainment.”

Read the full press release here and click here see coverage placed in Gamasutra, Polygon, Game Insider, and more!

We are Artists First and Foremost at Point-Bl_nk Communications

Before I consider myself a PR pro, I consider myself an artist. As I’ve carefully built my team and business this is something that I hold in the highest regard, and remind myself whenever needed.

Our work is art.  Our business is art.  Our clients are patrons that we work to impress, daily, with our creativity in order to keep them as patrons for life. Therefore we must do everything we can, everyday, to paint them into an amazing and meaningful context that will further their thought leaders and allow them to further their business.

Unite 2013 in Vancouver, Regional Unite Conferences Announced

Unity Technologies, provider of the Unity multi-platform engine and development tools, is happy to announce that Unite 2013, its seventh annual developer conference, will be held from August 28 – 30, 2013 at the Vancouver Convention Centre in Vancouver, Canada. Additionally, region specific Unite conferences will be held in 2013 with the potential for more to be added later in the year.

Unite 2013 is an event for developers, publishers, enthusiasts and others interested in Unity to come together to learn more about the market-leading platform for creating high quality video games, training simulations, medical and architectural visualizations and other 3D interactive content — and how to get the most out of it. The conference offers three days of learning including advanced hands-on class tutorials, technical sessions, previews of upcoming technology as well as the chance to network in a creative and energetic environment and awesome parties.

The Vancouver setting provides a naturally beautiful location in one of the world’s most exciting cities. The Vancouver Convention Centre is an inspiring modern venue overlooking picturesque Vancouver Harbor and situated with quick access by foot or taxi to the city’s many hotels, restaurants, and entertainment venues.

Read the full press list here!

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