Picking up Twitter Is like Picking up the Phone: Say Something Meaningful or People Will Hang Up [PART II]

Ari Brosowsky January 16, 2013 No Comments

Following is the second part of a four part series on how to implement a successful Q&A on Twitter from start to finish.

The series includes:

 

Part II:  Best practices for Conducting and Promoting a Twitter Q&A session

Now that you’ve established a baseline Twitter presence where you are engaging with influencers, potential customers,  and more, there’s an opportunity to move beyond that and host discussions via Twitter Q&A’s. This serves as a thought-leadership platform and, at the same time, engages key audiences on an even more interactive level

Now that you have the basics for building and strengthening your Twitter presence, it’s time to consider the logistics for your Q&A. Below are four steps to help you do just that:

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MediaBrix Offers Industry First Responsive Design Functionality for Immersive, Interactive Ad Units for Social and Mobile

Ari Brosowsky December 18, 2012 No Comments

Large Animal Games and Method Solutions Adopt New Capability to Maximize Monetization and Deliver Seamless User Experiences Across All Devices; Brand Advertisers Cut Creative Approval Times and Costs in Half

MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced the release of the first ever responsive design functionality in immersive ad units for social and mobile apps and games. While a few game developers may have mastered this within their own games, until now, no company has delivered this to the industry at large. Leveraging HTML5 and CSS3 enhancements, this new functionality allows for full screen experiences with features such as video, social sharing and value exchange across all devices.

Read the full press release here and read the exclusive placed in VentureBeat here!

Unity Technologies and DeNA/Ngmoco Collaborating on The Drowning

Ari Brosowsky December 7, 2012 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, and DeNA Co., Ltd. announced a collaboration to boost Unity’s technology and create a game that pushes the bounds of mobile graphics capabilities. The two companies are working together to implement cutting edge mobile technology in DeNA’s upcoming first-person shooter game The Drowning.

Unity Technologies engineers worked closely with developers at DeNA’s Scattered Entertainment studio in Stockholm, Sweden for hands on technical support during the production of The Drowning to allow DeNA to leverage the technology in new ways and use those findings to benefit the nearly 1.5 million developers that constitute the worldwide Unity community.

Read the full press release here!

Unity 4.0 Launches

Ari Brosowsky November 16, 2012 No Comments

The first in a series of updates for Unity 4, this version includes significant additions such as DirectX 11 support and Mecanim animation tools. In addition users will have access to a Linux deployment preview and the Adobe® Flash® Player deployment add-on.

“Unity 4 will see the addition of an incredible number of new, highly advanced, features and continuous improvement across the tech to be released in smaller, faster increments than Unity has seen in the past,” said David Helgason, CEO, Unity Technologies. “It’s an exciting time for Unity and the 4.0 release marks the beginning of a great new era for our technology.”

Read the full press release here!

MediaBrix Bolsters Regional U.S. Sales Teams

Ari Brosowsky November 15, 2012 No Comments

The Company Adds Sales Executives in Top Advertising Markets: New York, Chicago, Los Angeles and San Francisco

MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced the addition of strategic executives to its regional sales teams. Seth Bacharach joins MediaBrix as the senior director of East Coast sales; Allison Allen joins the company as the director of Midwest sales; Kristen Dietrich joins the company as the director of Pacific Northwest sales; Bryan Ware joins the company as a West Coast account executive.

Read the full press release here.

Survey Reveals That Digital, Social and Mobile Advertising Appearing as Content Can Be Damaging to Brand Trust

Ari Brosowsky November 5, 2012 No Comments

New Research From MediaBrix Finds Majority of Adults Perceive They Have Experienced Misleading Digital Advertising in the Past Year

This survey revealed that the majority of online adults who have seen advertising appearing as content1 in the past 12 months say that the ads negatively impacted or had no impact on their perception of the brand being advertised. When asked about and shown these specific ad types:

  • 62 percent of those who had seen them in the past 12 months said Twitter promoted tweets negatively impacted or had no impact on their perception of the brand being advertised
  • 72 percent of those who had seen them in the past 12 months said Facebook sponsored stories negatively impacted or had no impact on their perception of the brand being advertised
  • 85 percent of those who had seen them in the past 12 months said sponsored video ads that appear to be content negatively impacted or had no impact on their perception of the brand being advertised

Read the full press release here and see all of our great coverage in Adweek, Forbes, MediaPost, and more here.

Picking up Twitter Is like Picking up the Phone: Say Something Meaningful or People Will Hang Up

Ari Brosowsky October 31, 2012 No Comments

You wouldn’t call a customer and then not talk once they picked up the phone, right? Think about Twitter in the same way. Once you decide to pick up your Twitter handle and begin dialing, be sure you have something to say. Or better yet, leave it to other people to ask you questions on topics that will benefit your business.

If you are looking for ideas, Twitter Q&A’s are a wonderful catalyst for organizations to build their presence and engage in conversations.

Best of all, they are cheaper than a phone call (free) and they are easy to organize. All you need is a great topic and some preparation.

Following is the first part of a four part series on how to implement a successful Q&A on Twitter from start to finish.

The series includes:

  • Suggestions for building a stronger presence leading into the Q&A session
  • Best practices for promoting and conducting the session
  • Options for engaging the audience during the session
  • Ways to keep the conversation going after the session

So what do you need to begin building a stronger presence?

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MediaBrix Expands Executive Management to Support Triple-Digit Growth

Ari Brosowsky October 9, 2012 No Comments

The Company Adds Senior Vice President of Business Operations, Executive Director of Mobile and Vice President of East Coast Sales

MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced the addition of strategic executives to its senior management team and an internal promotion within its sales department.Stephen Krikelis joins MediaBrix as Senior Vice President of Business Operations and Nitin Chitkarajoins the company as Executive Director of Mobile. Magali Merat has been promoted to Vice President of East Coast Sales after serving as a founding member of the sales team.

Read the full press release here.

Unity Technologies and IGT Form Multi-year Strategic Partnership

Ari Brosowsky October 1, 2012 No Comments

Unity, a development platform most widely used in video games, is known for its efficient design, enabling wild creativity while keeping development cycles and costs down. In-editor play testing allows for lightning fast iteration and the excellent art pipeline allows art assets to be saved from any popular art tool (Photoshop, Maya, Modo, etc.) and affect change to every instance of that asset across the project automatically.

Read the full press release here!

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