Lexus Chooses MediaBrix for an Industry First Cross-Platform, Immersive Social and Mobile Advertising Campaign to Introduce the 2013 Lexus ES

Ari Brosowsky September 24, 2012 No Comments

MediaBrix Was Selected by Lexus to Launch the First Automotive Branded Advertising Integration Within Zynga’s Popular Mobile Social Game Draw Something

MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced that it has been selected by Lexus for an immersive social and mobile advertising campaign to launch the 2013 Lexus ES and first-ever ES hybrid. The cross-platform mobile and social campaign will harness the power of immersive and interactive advertising as a way to appeal to the Lexus ES core demographic, drivers with a younger mindset aged 45 and under.

Read the full press release here and see coverage in Adweek and Luxury Daily here.

Unity Technologies Enters Extensive Agreement With Nintendo to Support Wii U

Ari Brosowsky September 19, 2012 No Comments

Unity Technologies announced that it has entered into a worldwide license agreement with Nintendo to provide a version of Unity which supports deployment to the Wii U(TM) to Nintendo and third-party developers as well as Unity’s 1.2 million registered developers.

“The rapid growth of incredible games coming from the experienced and talented developers in our community makes Unity the new development platform of choice for AAA console developers,” said David Helgason, CEO, Unity Technologies. “Nintendo’s unfettered access to Unity will produce a wealth of insanely good games from knowledgeable Nintendo developers and the Wii U deployment add-on will create an amazing opportunity for our massive community of developers to showcase their incredible creativity on one of the most anticipated and innovative gaming platforms to date.”

Read the full press release here and see the coverage placed in Engadget, The Verge, IGN, Cinema Blend and more here!

Borrell Survey Finds 72% of Small and Medium Businesses Will Increase or Keep Same Mobile Ad Spend in Next Twelve Months

Ari Brosowsky September 19, 2012 No Comments

More SMBs (26% of Survey Respondents) Prefer to Pay for Email and Social Signups, as Compared to Banners (6%) and Clicks (19%)

“Mobile advertising is growing, but hasn’t kept pace with the rapid adoption of mobile devices,” said Zephrin Lasker, CEO and co-founder, Pontiflex. “This survey shows that SMBs need real returns from mobile advertising, and CPC and CPM pricing models are just not working for them. SMBs want to use mobile ads to grow their businesses. To help them do so, the industry must innovate and try new things, and that’s what we are doing with AdLeads.”

Read the full press release here and see the coverage placed in Inside Mobile Apps, Marketing Land, MediaPost, and Street Fight here!

Unity Named Most Innovative Tech Company of the Year – Up to 2,500 Employees

Ari Brosowsky September 18, 2012 No Comments

10th Annual American Business Awards Announces Winners in New Product and Technology Categories

Notable Gold Stevie Award Winners announced last night include:

* New Telecommunications Product of the Year: ADTRAN’s Virtual Wireless LAN (vWLAN®) Solution
* Company of the Year – Computer Hardware: Apple Inc.
* New Cloud Application/Service of the Year: Carbonite Business and Business Premier
* Best Online Press Room: Cisco’s Technology News Site
* Computer Software Website of the Year: HubSpot’s Marketing Grader
* Company of the Year – Internet/New Media: IAC/InterActiveCorp
* Tech Innovation of the Year: Life Technologies’ Ion Torrent semiconductor sequencing technology
* Tech Innovator of the Year: David Marcus, President, PayPal, Inc.
* Executive of the Year – Computer Services: Steven T. Plochocki, CEO, Quality Systems, Inc.
    * Most Innovative Tech Company of the Year – Up to 2,500 Employees: Unity Technologies, Inc. 
* Fastest Growing Tech Company of the Year – Up to 2,500 Employees: YouSendIt

Read the full press release here!

T-Mobile Chooses King.com and MediaBrix for a Branded Facebook Social Game Advertising Campaign

Ari Brosowsky September 14, 2012 No Comments

King.com, the world’s leading casual social games company, today announced that T-Mobile has chosen its game, Bubble Witch Saga, for a highly targeted social games advertising campaign. Following King.com becoming the second largest social games company and surpassing three billion monthly gameplays, the company is partnering with MediaBrix to effectively target T-Mobile’s key demographic in a deal that includes high-impact, in-game ads and social brand integration. MediaBrix is the only end-to-end, in-app social and mobile advertising solution with proprietary analytics measuring over 30 points of brand-focused metrics.

Read the full press release here.

Unite 2012: Unity Technologies Announces Support for Windows 8 and Windows Phone 8

Ari Brosowsky August 22, 2012 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced support of Microsoft’s upcoming Windows 8 and Windows Phone 8 platforms during the keynote at Unite 2012. Windows 8 and Windows Phone 8 deployment options will be provided during the Unity 4 release cycle. The Windows 8 deployment tool and Windows Phone 8 deployment add-on are among the most eagerly awaited platform additions within the Unity development community and will empower developers to push their interactive 3D content to Windows 8 powered computers and Windows 8 Phone mobile handsets.

Read the full press release here and see coverage placed in Gamasutra, The Verge, Joystiq and others here!

Unite 2012: Unity Technologies Brings Unity-Authored Games From the Union Portfolio to Intel(R) Atom(TM)-Based Platforms

Ari Brosowsky August 22, 2012 No Comments

Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced Unity-authored games from the expansive Union catalogue, Unity’s games syndication group, will be made available on new devices based on the latest Intel(R) Atom(TM) processors for tablets and smartphones.

Read the full press release here!

Unite 2012: Unity Technologies Unveils Asset Store: Online Services

Ari Brosowsky August 22, 2012 No Comments

Unity, provider of the Unity multi-platform game engine and development tools, today at Unite 2012 announced the debut of Asset Store: Online Services, the first one-stop marketplace solely driven to help game developers successfully publish games on the web or mobile via third-party services. Leading providers, including Playhaven, InMobi, GamesAnalytics, and Xsolla are including plugins and services for analytics, monetization, payments, CRM, advertising, and much more on the Asset Store: Online Services today.

Read the full press release here!

More Than 100 Million People Have Signed Up to Connect With Advertisers and Local Businesses via Pontiflex’s Mobile Ad Platform

Ari Brosowsky August 22, 2012 No Comments

Massive Growth Shows That Signup Ads Are Solution to Mobile Advertising Problem

Pontiflex announced today that more than 100 million people have signed up to connect with brands and small businesses they like via their mobile signup ads platform. Advertisers using mobile signup ads include leading national brands like Disney, Hasbro, Levi’s and Southwest Airlines. In addition, local businesses such as One Click Ventures, Sickweather.com, Paper Hat Press and many others are using signup ads to run local mobile campaigns. Ads run on thousands of iOS and Android apps such as Color Effects, iFishing, TuneMe, Where’s My Droid and many others. Those app developers are using signup ads to monetize their apps and make CPMs 50-100X the industry average.

Read the full press release here and see articles placed in AllThingsD and Inside Mobile Apps here!

Survey Reveals Inadequacies in Monetizing Facebook Apps and Mobile Apps

Ari Brosowsky August 15, 2012 No Comments

New Findings From MediaBrix Highlight the Need for Immersive, Integrated Ads on Social and Mobile Platforms Where Consumers Do Not Prefer Standard Online Ads

According to a new survey conducted online in July 2012 by Harris Interactive on behalf of MediaBrix, only 28% of Facebook app users1 prefer to see standard banner ads in Facebook apps and 72% prefer to see immersive and interactive ad units. Additionally, 40% of smartphone owners prefer to see standard banner ads in mobile apps and 60% prefer to see immersive and integrated ad units in mobile apps. Immersive and integrated ad units include those that offer people virtual rewards or currency and interactive video ads that occur during natural breaks in the app or game.

Read the full press release here and see all the great coverage in Adweek, Inside Mobile Apps, VentureBeat, and more here!

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